Let us look at some of the most interesting and funniest examples of famous brands who played around with this hot topic in advertising using the Coronation of King Charles III.
The Coronation of Their Majesties as King and Queen of the UK and other Commonwealth realms took place on 6th May 2023 at Westminster Abbey. Well-known brands could certainly not pass by such a memorable event.
Animal shelters across the United Kingdom have been kick starting Coronation celebrations – championed by Whiskas and Pedigree – by staging dog-friendly tea parties for their residents. The furry inhabitants of The Rescue Dog Hotel in Cardiff have been celebrating in style, with royal treats and wagging tails galore, to honour the Coronation of King Charles, who is himself the proud owner of two Jack Russell Terrier rescue dogs – Beth and Bluebell. The Adoption Mission hopes to inspire more people to consider adoption, following the example of King Charles and Queen Camilla who welcomed the first shelter dogs to live in Buckingham Palace.
Burger King became just a King. Ahead of the coronation, Burger King took the opportunity to come up with an original move. The brand removed the word ‘Burger’ from its logo ahead of the Coronation at its flagship restaurant in Leicester Square.
Heinz Launched’Kingchup’ commemorative tomato sauce in honour of the Coronation, changing the name of its iconic tomato ketchup on a limited number of special edition bottles. Every bottle of ‘Kingchup’ has a unique number, making each of them collectable. According to Heinz number one was sent to His Majesty King Charles III himself.
Mcdonald’s in the United Kingdom launched a competition in which customers could win one of 50 nine-carat commemorative seal rings, which feature the Macca logo and the insignia of the Royal Family. The fast food chain reduced prices of certain items on the menu, and teamed up with the Philharmonic Orchestra to record a special coronation version of their famous jingle – ‘I’m Lovin’ It’.
Marking the occasion in its own unique way, ride share platform Uber unveiled its own Coronation Carriage by getting a gold-plated carriage to ferry coronation fans around central London. Offering a taste of royal life, the Coronation Carriage advertised that it will be in operation at London Green Spot, Dulwich Park between 1 and 4 pm. On the 3rd, 4th, and 5th of May with slots available to book via the Uber app. The ornate carriage was created using designs from previous royal carriages, provide riders with the chance to experience the luxury normally only afforded to the highest ranks of the UK monarchy. Uber UK General Manager Andrew Brem said that they were always looking for new ways to add some Uber magic to people’s journeys, and were over the moon to be able to bring the Coronation Carriage to Uber.
Guinness complemented the creative with the quote ‘Good things come to those who wait’ by shaping the foam in the glass into a crown.
KitKat thanked His Majesty for the extra day off as part of their Coronation campaign, tweaking its iconic slogan ‘Have a break’ to do so.
Chocolate brand Ferrero Rocher re-imagined its paper tray in the form of a crown, in honour of the Coronation.
The Alzheimer’s Society unveiled a tactical Unmemorabilia advertisement ahead of the Coronation which highlighted the shocking statistic that one out of 3 people born today will develop dementia in their lifetime. The creative leads with the headline ‘A day one in three of us won’t be able to tell our grandkids about’. It is hoping to raise awareness on the impact of dementia and raise funds for support and research for the Alzheimer’s Society.
Confectionery brand Celebrations unveiled a life-size bust of His Majesty, made entirely of chocolate which weighs over 23 kg and took over 4 weeks to carefully construct using roughly 2,875 individual chocolates from Celebrations tubs to create.
Supermarket Tesco opened the doors to its first-ever public house – The King in the Castle- ahead of the Coronation. The pub, located in London’s Farringdon offered a Coronation-themed menu.
Hershey-owned chocolate brand Reese’s unveiled a limited edition product that was designed to celebrate the Coronation in ‘delicious milk chocolate and peanut butter style – Reese’s Crowns which members of the public will be able to enjoy for £3.30, while King Charles will be receiving a solid gold bejewelled crown of historical significance.
