In the heart of Denmark’s vibrant capital, a pioneering initiative is set to redefine the way tourists engage with their environment. From July 15th, Copenhagen will launch “CopenPay,” a trailblazing scheme aimed at promoting sustainable tourism through a unique blend of incentives and environmental stewardship.
Under this groundbreaking program, visitors to Copenhagen will have the opportunity to earn rewards simply by participating in eco-friendly activities during their stay. Whether it’s picking up litter in scenic parks, opting for public transport, or cycling through the city’s picturesque streets, every green action counts. The rewards are enticing – complimentary lunches, aromatic coffees, glasses of wine, and even kayak rentals await those who contribute to the city’s sustainability efforts.
According to Rikke Holm Petersen, the communications chief of Copenhagen’s tourist board, the inspiration behind CopenPay is clear, which is to offset the environmental impact typically associated with tourism. She explained that when people travel abroad, such as flying to other places or traveling by car, they pollute. She pointed out that one of the things they can change is to encourage people to act more sustainably at the destination.
The initiative is not just about immediate rewards, it’s a small step towards a larger environmental goal. Ms. Petersen acknowledges that while CopenPay is modest in scope, its potential impact is significant. “It’s a trust-based system,” she points out, emphasizing that participating attractions will largely rely on visitors’ honesty in reporting their green activities. Whether it’s snapping a photo of themselves on a bike or showcasing a public transportation ticket, visitors are encouraged to engage honestly with the program.
So far, 24 organizations ranging from museums to rooftop bars and kayaking charities have eagerly signed up for the pilot phase. Their commitment demonstrates a collective belief in the importance of sustainability and a desire to lead by example in Copenhagen’s bustling tourism industry.
Last year alone, Copenhagen welcomed over 12 million overnight stays, underscoring the city’s appeal as a global destination. Despite acknowledging that the scheme is voluntary and has a short trial period until August 11th, Ms. Petersen expressed optimism about its potential impact.
While some, like Othy Jasper, a 25-year-old Londoner traveling to Copenhagen for work, express cautious optimism about the initiative, others might find the effort required for rewards less compelling. “In terms of an incentive, it feels like a bit of an effort to do,” he reflects, though he appreciates the city’s proactive stance on climate action.
Looking ahead, the success of CopenPay could pave the way for broader adoption beyond the trial period. Ms. Petersen envisions a future where sustainable tourism practices become ingrained in every visitor’s experience. “If that was the souvenir they got – a greener mindset to take back with them – that would be amazing,” she muses.
As Copenhagen sets the stage for a more sustainable future in tourism, CopenPay stands as a testament to innovation and collective responsibility. In a world increasingly shaped by environmental concerns, this Danish city is proving that every small action counts towards a greener tomorrow.
