Umm Al Quwain is experiencing the vibrant spirit of Ramadan as a fresh, innovative market revitalizes the local food culture. The “Make it in the Emirates” Ramadan Market is not just a shopping destination—it’s a celebration of the UAE’s homegrown excellence, offering exclusive discounts of up to 50% on everything from locally grown vegetables and fruits to UAE-produced dates, confectioneries, and even home-bred meat.
The Ministry of Industry and Advanced Technology (MoIAT), in partnership with local entities, launched this market as a strategic move to support domestic manufacturers and boost consumer confidence in homemade products. “This market reflects our commitment to nurturing local industries and expanding their reach,” stated Osama Amir Fadhel, Assistant Undersecretary of the Industry Accelerators Sector at MoIAT. The initiative not only showcases high-quality, locally sourced food but also aligns with the national vision of self-reliance in food production and economic diversification.
Among the market’s many highlights are a unique range of tortillas offered by Hany M. Haneef, an FMCG entrepreneur who brought his innovative spin to traditional cuisine. After years of experiencing the diverse food scene in the US, Hany returned with a passion to change the local tortilla market. Today, he is revolutionizing the sector with varieties infused with spinach, beetroot, corn, and tomato flavors. While imported tortillas currently dominate 75% of the UAE market, Hany has a clear vision to shift the balance in favor of locally produced delights and eventually establish the UAE as a regional hub for tortilla exports.
But it’s not just about tortillas. For those who appreciate fresh produce, the market offers a wealth of options. Shoppers are treated to an impressive selection of organic cucumbers, tomatoes, and leafy greens cultivated using sustainable farming practices. Sunder from Elite Agro emphasizes, “Our methods prioritize purity and sustainability, ensuring that every bite is a step toward a healthier lifestyle and a stronger local economy.” This focus on fresh, sustainable agriculture not only reinforces the UAE’s strides in food security but also paves the way for a greener future.
Set to run during the first two weeks of Ramadan, the market transforms shopping into an immersive experience. It is a dynamic platform where small and medium-sized enterprises can directly interact with consumers, fostering trust and celebrating local innovation. As MoIAT contemplates making this an annual event, the future of UAE-made products looks brighter than ever—delivering quality, sustainability, and a taste of home in every product.
With enticing deals and a rich tapestry of local flavors, this Ramadan market is redefining the way the Emirates celebrates its culinary heritage—one discount at a time.
