Former Google ad boss launches search engine Neeva that promises no tracking or bias

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USA (Commonwealth Union) – The history of search engines goes back decades which had search option for searching specific interests such as publications. Archie was the first official search engine to emerge in 1990 developed by Alan Emtage, however he did not patent the technology and missed out on a fortune.

Search engines continued to revolutionize the dispensing of information from the 90s onwards till 1998 when Google was formed by Larry Page and Sergey Brin which dominated the market with other search engines such as Lycos, Ask, Duckduckgo which is privacy focused together with other regional search engines catering to local markets.

Neeva a new search engine that promises to deliver results free from corporate bias and tracking is an ad free search engine which has certain premium features which the company is likely to generate its income from, however the use of the Neeva search engine is completely free.

Concerns over tracking from search engines and social media sites with fears of monopolistic domination of tech companies have brought about concerns from internet users together with small business which brough about a US senate inquiry that saw the most senior executives quizzed on monopolistic practices and censorship of free speech together with political bias favoring certain political parties and ideologies.

With the fears surrounding corporate bias, censorship and tracking Neeva is likely to emerge as a possible solution to address these concerns in regards to search engine use. Neeva was formed by Indian born Sridhar Ramaswamy who graduated from Indian Institute of Technology and Brown University who worked at Google for 16 years and served as ad chief. Investors have provided Neeva $77.5m dollars which together with the vast experience of Sridhar Ramaswamy could make Neeva a game changer in the search engine space.

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