Aldi Australia has joined forces with the renowned London-based designer department store, Liberty, to introduce an exclusive Christmas range of premium gifts. The collaboration boasts four distinct print designs, available solely at the discount grocer, adding a touch of luxury to the festive season.
Encompassing a diverse array of items, the collection spans from cards, notebooks, and wrapping paper rolls to heat packs, tote bags, soap bars, hand cream, candles, reed diffusers, lunch bags, tea, drawer liners, and scent sachets. Each product is meticulously crafted to embody the unique style and sophistication synonymous with Liberty of London, a venerable luxury department store with a 148-year history situated on the iconic Carnaby Street in London’s CBD.
The pricing of these exclusive items ranges from $2.99 to $24.99, ensuring accessibility for a wide audience. Impressively, 10 percent of the proceeds generated from the sales will be allocated to Camp Quality, a commendable non-profit organization dedicated to supporting children aged 0 to 15 who are bravely battling cancer.
This distinctive range is set to debut on November 29, with the products prominently featured in the middle aisle of Aldi stores across the nation. By strategically positioning the collection in this central location, Aldi aims to provide easy access for customers keen on indulging in a touch of elegance this holiday season.
Aldi’s collaboration with Liberty of London not only offers consumers the opportunity to elevate their festive celebrations with premium products but also underscores the supermarket’s commitment to charitable initiatives. With a portion of the proceeds benefitting Camp Quality, shoppers can take part in spreading joy beyond their own households and contribute to a meaningful cause. As the holiday spirit takes hold, Aldi invites customers to experience a touch of London luxury without leaving the aisles of their local store.
