Star Points, Dialog Axiata PLC’s loyalty programme achieved global recognition by securing the Gold Award for the Best Loyalty Strategy in the Telecommunications category in Asia during the esteemed 2023 Loyalty & Engagement Awards held in Singapore, which was organized by MARKETING-INTERACTIVE.
This significant accolade marks a momentous milestone in the journey of Dialog Star Points, affirming its status as an internationally acclaimed loyalty programme in Sri Lanka. Dialog’s triumph emphasises the company’s commitment to delivering supreme loyalty experiences to its valued customers. This global recognition reinforces Dialog Star Points as offering exceptional value to its customer base.
Commenting on the achievement, Group Chief Operating Officer of Dialog Axiata PLC Lasantha Theverapperuma, said that they were immensely proud of Dialog’s achievement, which stands as a testament to their unwavering commitment to delivering the finest loyalty experience to their esteemed customers, creating unmatched value for them. He went on to say that this award stood as a resounding affirmation of the Star Points program’s strength and excellence, making it a leading loyalty program in the region.
“We extend heartfelt gratitude to our cherished customers and partners, as they have been an integral part of our journey over the last 15 years,” he said.
The Loyalty & Engagement Awards, which was organised by MARKETING-INTERACTIVE, celebrates exemplary loyalty, engagement, and relationship marketing strategies in the South Asia, Southeast Asia, and Oceania regions. All submissions were meticulously evaluated to determine the winners by the distinguished panel of experienced marketers and industry experts. Dialog extends its heartfelt gratitude to its loyal customers and partners who have been the backbone of their success, in light of this momentous achievement. Dialog remains committed to offering the largest and most comprehensive loyalty programme in the country, continually aiming to provide the best-in-class loyalty experience to its cherished customers. More information on Dialog Star Points can be accessed via – https://dlg.dialog.lk/
