Facebook’s version of Cameo is yet to be officially launched although it has begun to host live-streamed “meet and greet” events with influencers as it is testing the service. An impending Facebook service, a website namely Super that will allow users pay and interact with influencers live streaming , is live (as spotted by social media consultant Matt Navarra) and has streamed several events with influencers since late last year.
It is yet unknown when Facebook will launch Super, but the company is trying out the service with “small events” as said by a spokesperson. As reported by Bloomberg in December that Facebook’s New Experimentation team was working on the feature which is compared to Cameo, Super will permit people to pay celebrities to record short and personalized videos.
Unlike Cameo, Super seems to be geared more toward live streams. Its website is currently promoting a handful of upcoming “meet and greet” events with YouTube personalities, like Andru Edwards. It notes that users can ask questions or chat one-on-one. The site doesn’t indicate whether users will have to pay for any of these features. Screenshots shared by Navarra show that each stream comes with various “tiers,” which have their own perks, like the ability to take selfies with the host. Presumably, creators could eventually charge for access to more desirable tiers. Bloomberg previously reported that users would also be able to “tip” influencers and that the creators could sell products within their live streams.
Another feature that Super outlays is a YouTube channel with several highlight reels that show video from previous events. The clips feature fans asking questions and taking “Super Selfies,” which lets them pose alongside the host in a live stream.
Facebook’s latest way of satisfying influencers is the new app Super, who have more options to monetize their audience on other platforms. Super and Instagram have also included features that permit creators to sell badges in IGTV videos as well as live videos. Facebook’s NPE team recently released an app namely Venue which mainly permits sports fans to interact with professional commentators and other pundits during games and live events.
