According to a recent survey as many as 73 percent of Indians before purchasing any snacks, prefer to read ingredient lists and nutritional value, highlighting the majority of Indians’ growing inclination towards healthy snacking. Based on a survey of more than 6,000 people across India, the Healthy Snacking Report 2024, which was released recently, aims to examine the ever-evolving consumption trends in India.
Since seventy-three percent of those surveyed prefer to read labels for ingredient lists and nutritional value before making a purchase. Of this, 93 percent stated a desire to transition to healthier options, highlighting a correlation between label reading and conscious choices while pushing for transparency. The report was released against the backdrop of a growing number of cases regarding food adulteration that have come to the fore, be it in spices, confectionaries, or fast-moving goods.
According to the report, this has triggered a wave of conscious consumption, with consumers checking food packets for potentially unsafe ingredients. So, with 9 out of 10 respondents looking to find healthier alternatives to traditional snacks, the report records how nearly 60 percent of Indians are presently selecting natural, additive-free products with wholesome ingredients such as whole grains, seeds, and nuts.
Makhanas (foxnuts) and dry fruits have emerged as stars in the healthy snacking segment, with 67 percent of Indians reaching out for a bowl of these nutrient powerhouses. In a true testament to the growing popularity of makhanas in India, 59 percent of millennials called it their trusted snack, followed by Gen Z (49 percent) and Gen X (47 percent), indicating its popularity across people of all ages. Additionally, more than 70 percent said that their favorite time to snack was with their evening cup of tea or coffee.
That said, the shift towards healthy snacking comes at a cost, which is why over 58 percent of those surveyed highlighted as high retail costs as a barrier to making the switch. The consumer insight study was led by snacking brand Farmley.
