Into Indian health tech, leading biscuit brand Britannia NutriChoice makes its access by launching a subscription-free NutriPlus app, developed in association with Aktivo Labs, targeting to improve customers’ well-being with evidence-based solutions.
To mark World Health Day, Britannia wants to make the app available to consumers through the Google Play Store and Apple App Store. The app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration and sleep duration, and it also provides users with an overview of their health status.
According to the company, this sole health score highlights certain parts for improvement, giving people a better knowledge of their health journey. NutriPlus stands out by not depending on wearables, all that is needed is a smartphone to track and manage one’s physical activity and nutrition. In a statement the company said that the NutriPlus app also offers a comprehensive weekly health assessment, allowing users with tailored insights regardless of their demographic.
Glad to launch NutriChoice’s first digital health service by leveraging and connecting the power of technology to make sure that people get the chance to access high-quality, robust, and scientifically practical technology. Amit Doshi, Chief Marketing Officer, Britannia Industries says that, for Indians, we are making the service free.
Britannia NutriChoice supplies to the growing sector of consumers who always want a better snacking option. By scanning a QR code across a range of Britannia NutriChoice packs, consumers can download the NutriPlus app, which reaches many households in India. Doshi also added that they believe in the invisible power of small, everyday choices and the NutriPlus app is one such step to partner with millions of Indians in their pursuit of well-being and better lifestyles.
In September 2023, the NutriPlus app was initially launched and underwent beta testing with exclusive access via QR code scanning on NutriChoice products. It hopes to revolutionize dietary tracking by offering auto-generated scores and weekly health analytics. As of now, the app has 35 thousand downloads.
Soon, Britannia plans to add features like democratized access to nutrition and personalized diet planning aided by artificial intelligence (AI). Also, the company is working to add regional languages to the app for ease of access.
