Peloton, the renowned fitness technology company, announced its latest offering, Peloton Row, is now available for purchase in Canada. This expansion comes in response to the growing interest in indoor rowing as a fitness option among Canadians. According to a recent Peloton survey of over 2,200 Canadians, 52% expressed an interest in incorporating indoor rowing machines into their fitness routines. With this addition, Peloton is further diversifying its portfolio of fitness equipment available in Canada, which already includes the popular Peloton Bike, Bike+, Guide, and Tread.
Meeting Canadian Fitness Needs
The decision to introduce Peloton Row in the Canadian market is backed by research that demonstrates the evolving preferences of Canadian fitness enthusiasts. Manu Seigner, Peloton’s General Manager, International, pointed out that “1 in 3 of the Canadians surveyed are interested in self-guided, shorter workouts.” As the holiday season approaches, Peloton recognizes the increased need for convenient, time-efficient fitness solutions. Peloton Row presents an ideal solution, with the capability to engage 86% of the body’s muscles in as little as 15 minutes. This highlights Peloton’s commitment to meeting its members’ fitness needs on their terms, anytime and anywhere.
The All-Inclusive Peloton Row Experience
Peloton Row is designed to offer a holistic fitness experience, combining innovative software, premium hardware, and exclusive content – all hallmarks of the signature Peloton experience. This comprehensive approach offers a low-impact, full-body cardio and strength workout suitable for individuals of all fitness levels, from beginners to advanced rowers. Peloton Row presents a variety of class formats and content, catering to different preferences and abilities:
- Instructed Row: Members can follow expert instructors through structured rowing sessions.
- Row Bootcamp: This class format combines cardio workouts with off-row strength movements, ensuring a well-rounded fitness regimen.
- Scenic Row: Provides an immersive experience by simulating rowing through picturesque landscapes.
- Just Row: Ideal for those who prefer creating their workout without instructor guidance.
- Beginner-Friendly Content: Beginners can benefit from Form & Drills classes and the “You Can Row” program, a 3-week introductory course designed to teach the basics and boost confidence.
Exceptional Features of Peloton Row
Peloton Row offers a range of standout features designed to enhance the rowing experience:
- Form Assist: Real-time feedback helps members refine their rowing technique and strengthen their stroke.
- Form Rating and Insights: Post-class analytics offer insights into performance, enabling members to track their progress and optimize their technique.
- Personal Pace Targets: Customizable pace targets make it easier to align with instructors’ cues, ensuring that rowers of all levels can stay engaged and challenged.
- 8″ HD Swivel Screen: The swivel screen brings the energy of the studio into the home, facilitating a seamless transition between Peloton Row and other floor-based content like Row Bootcamp and Strength classes.
- Electronically-Controlled Resistance: Each stroke is smooth and nearly silent, ensuring workouts won’t disrupt the household.
- Vertical Stowability: Peloton Row is designed for easy, safe, and sleek storage, complete with an included upright wall anchor to fit any living space.
- New Content and Instructors: Expert instructors like Matt Wilpers, Adrian Williams, Ash Pryor, Alex Karwoski, and Katie Wang lead a diverse range of classes to suit varying levels and preferences.
Pricing and Availability
Peloton Row is currently available at an introductory offer price of $3,370 CAD, inclusive of delivery and setup, until January 9, 2024. Following this promotional period, Peloton Row will be priced at $3,845 CAD. To make the purchase even more accessible, financing options are available through Affirm. Peloton Row is now available for purchase in all regions of Canada to which Peloton delivers. Further information and purchasing options can be found on the official Peloton website at www.onepeloton.ca/row.
About Peloton
Peloton, a publicly traded company listed on NASDAQ under the symbol PTON, is renowned for providing its members with expert instruction and world-class fitness content to create engaging and impactful workout experiences. The company’s mission is to empower individuals at every stage of their fitness journey, offering a variety of fitness options that can be enjoyed at home, outdoors, while traveling, or at the gym. Peloton’s immersive classes, cutting-edge technology, and hardware are complemented by the Peloton App, which offers multiple tiers to personalize the Peloton experience, with or without equipment. Founded in 2012 and headquartered in New York City, Peloton has millions of members across the US, UK, Canada, Germany, Australia, and Austria.
With the introduction of Peloton Row, the company is once again demonstrating its commitment to providing innovative fitness solutions and empowering individuals to lead healthier and more active lives. Whether seeking a self-guided workout or an instructor-led experience, Canadians can now access a diverse range of fitness options through Peloton’s exceptional offerings.
