California, USA (CU)_ PMM or Pivotal Moments Media, a national entertainment and education institution, launched an innovative platform for Mental Health and Fitness content, which will include podcasts, documentaries, feature films, music, and access to speakers. The organization’s goal is to promote mental fitness globally by developing, distributing, and promoting entertainment and educational courses that inspire and empower individuals to improve their mental health, conquer hardship, and live satisfying lives.
PMM first collaborated with EVERFI, a social impact technology business, to develop the first-ever Mental Wellness Basics program for high school students. The program has enrolled approximately one million students so far and is growing at a rapid pace. PMM introduced a variety of channels specialized to diverse communities in 2021. These include channels for mental health issues affecting the military community (Charlie Mike Vets), coaches and athletes (GRIT Athletes), women (Her Journey), and millennials/generation z in the workplace (We Are Everyone).
Celebrities, professional sports, best-selling writers, and community influencers are among the podcast’s guests. There are several films available in the channels, including Saving The Roar, which is a documentary about the endurance, grit, and leadership of the young men on the 2012 Penn State football team who salvaged the football program. Additionally, the company’s Pivotal Lessons channel develops online educational, training, and leadership products.
PMM develops and promotes its content in collaboration with brand ambassadors. Bob Morgan, Founder and CEO, expressed pride over the appointment. He said, “I’m thrilled to have on-board ground-breaking, grammy-nominated artists like Ty Herndon on-board, and emerging music stars like Autumn ‘Auti’ Gillispie. Athletes like NFL player, Freddie Scott II and world renowned brain surgeon, Dr. Jason Cormier, have also joined as ambassadors”.
The company’s content pipeline and ambassador network continue to increase. The future project is a new channel termed Resilience, which will focus on mental wellness for creatives. Ty Herndon, a Dove Award-winning, multi-platinum country recording artist, will host the inaugural podcast, named “Soundboard.” Each episode will include a diverse group of artists discussing their triumphs and setbacks in their mental health journeys.
Herndon expressed delight over the appointment. He said, “I am honored to be an Ambassador, creator, and teacher for PMM. In addition to my forthcoming album, ‘JACOB’, I am developing a podcast called, ‘Soundboard’. A soundboard in music is where you control the loudness of instruments on stage. I will share stories with other artists who will teach you how to turn down negative voices and thoughts in our minds, and turn up the positive and healthy”.
PMM will be adding more episodes and material in the coming months. This comprises new music releases via Pivotal Moments Music and access to qualified speakers via recently introduced Pivotal Voices Speakers Collective.
