The Victoria’s Secret Fashion Show returned to Los Angeles on October 18, 2026. The event brought together international models, musical performers and celebrities for a runway event. The main inspired theme of the event was the changing seasons. The fashion show was held at Sony Pictures Studios in Culver City, California, and it combined the lingerie brand’s signature angel wings with elaborate costumes, dramatic lighting and live performances. The event marked a notable return to Los Angeles, a city the show had not visited for 19 years.
The collection was organised around spring, summer, autumn and two interpretations of winter, creating distinct visual themes throughout the presentation. Victoria’s Secret executive creative director Adam Selman explained that the additional winter segment allowed the show to explore the concept beyond the traditional four seasons. The youth-focused PINK brand also had noticeably received a dedicated section, where they introduced a more playful aesthetic within the larger production. Floral-inspired designs, snowflake details and metallic finishes helped establish the different seasonal moods.
One of the evening’s most prominent moments came with Kylie Jenner’s runway debut for Victoria’s Secret. She wore the brand’s celebrated Fantasy Bralette, valued at approximately $50 million and created in collaboration with luxury jeweller Jacob & Co. The design featured thousands of diamonds, including a striking yellow diamond at its centre. The piece revived one of the fashion show’s most recognisable traditions, which had been absent since 2018. Jenner’s appearance attracted additional attention from spectators, including her mother, Kris Jenner, and actor Timothée Chalamet.
The runway also featured established models and familiar faces associated with the brand, including Gigi Hadid, Bella Hadid, Adriana Lima, Candice Swanepoel and Anok Yai. Their appearances reinforced the show’s connection to the supermodel culture that helped establish its international reputation. At the same time, the casting reflected the brand’s efforts to maintain a varied lineup of models and introduce audiences to different personalities and styles. The combination of returning favourites and contemporary runway talent helped connect the company’s history with its current fashion direction.
Music played a central role in the production, with an all-female lineup featuring country singer Megan Moroney, pop performer Tate McRae, girl group KATSEYE and rapper Megan Thee Stallion. Each artist brought a distinct visual identity and their authenticity to the runway. This was a major factor that heavily complemented the show’s changing themes.
Moroney appeared in a dramatic pink ensemble featuring oversized wings, while McRae performed in a red corset-inspired outfit with flowing tulle details. KATSEYE brought youthful energy to the PINK segment, performing its song “Pinky Up” in coordinated pink-and-black looks. Megan Thee Stallion introduced a futuristic aesthetic through metallic silver clothing and angular wings. The performances ended up helping transform the presentation into a combined fashion and entertainment spectacle rather than just a conventional runway display.
The show’s return back to Los Angeles also strongly highlights the continued importance of entertainment, celebrity partnerships and digital engagement to major fashion events. Since the show’s debut, which was launched back in 1995, the Victoria’s Secret Fashion Show has developed an international audience through its elaborate productions and recognisable visual identity. Even though the show has also faced criticism over beauty standards and representation in the past, the brand has worked to reshape its public image and broaden its approach to casting.
The 2026 presentation also clearly shows how Victoria’s Secret continues to use theatrical storytelling, music and high-profile appearances to attract an enormous amount of attention in a competitive fashion industry. With its seasonal concept, the return of the Fantasy Bralette and a prominent musical lineup, the event offered a fresh interpretation of a long-running fashion spectacle while maintaining the glamour associated with the brand.
