extensive digital presence to draw attention to India’s coronavirus crisis. With her partner, singer Nick Jonas, the global icon launched a fundraiser for her homeland. She wrote a message to her fans asking them to donate to India and join hands in the COVID battle. She wrote, “India, my home, is suffering the world’s worst Covid crisis, and we all need to help! People are dying in record numbers. There is illness everywhere, and it’s only continuing to spread and kill at great speed and scale. I have set up a fundraiser with GiveIndia, the largest organization on the ground in India providing Covid relief”. Priyanka’s post had drawn wide attention across the globe.