Why Most AI Startups Fail—and How One Company Says It Can Fix That

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According to the CEO of Lancom Technology, Priscila Bernardes, the current business environment presents a complicated relationship with AI. She mentions the high failure rate among startups entering the AI field, linking the phenomenon to a basic disconnect between what the technology can do and how it should be used. It can be mentioned that Bernardes emphasised that while AI is a critical tool for modern businesses, its widespread use carries significant risks. The availability of free services often fuels this adoption. It further has created a confusing environment where personal productivity gains don’t always lead to clear, measurable benefits for businesses.

Bernardes compares the current AI trend to the earlier “consumerization of IT” movement, which resulted in uncontrolled technology use, known as “shadow IT.”
The new suite of services from Lancom Technology is based on a structured, ontology-driven approach. Bernardes emphasises that this approach places AI at the forefront, guiding clients towards strategic actions that yield enduring benefits.
The advantages of a structured approach to AI are well-known.

A recent whitepaper from Lancom Technology shows that organisations with an AI-focused executive leadership team grow 1.5 times faster than their peers. The study shows that businesses see faster results in daily tasks like software testing, and many executives (58%) say their revenue has increased because they adopted AI. These findings highlight the real, positive impact of a well-planned AI strategy on business growth and efficiency.

Lancom Technology’s new services help businesses navigate every step of the AI journey, from strategic planning to practical execution. The Executive AI Strategy Managed Service is a comprehensive offering that builds enterprise-wide AI capabilities, establishes a strong governance framework, and assists with prototype planning. For leaders needing a more immediate, hands-on experience, the AI Strategy Intensive Workshop offers a one-day session focused on best practices and frameworks for quick application.

It should be mentioned that Lancom Technology also offers the AI Prototype Development service, which connects strategy and implementation. This service assists businesses in developing functional prototypes on platforms such as Microsoft and AWS, providing them with the necessary confidence and technical groundwork for their future AI initiatives. This step-by-step method, beginning with consulting and prototyping, directly addresses the strong need from different industries for a more organised and strategic way to use AI. It can be highlighted that in a time when AI is both essential and a potential risk, Lancom Technology’s new suite of services offers a vital framework to harness the power of AI. It should be brought into consideration that by focusing on governance, strategy, and structured implementation, the company is helping businesses in Australia and New Zealand move beyond informal, casual use of AI toward strategic adoption that encourages sustained growth and innovation.

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