Women Thriving in…

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Australia (Commonwealth)_Exciting news from the Australian business scene! A recent report by the McKell Institute, commissioned by NRMA Insurance, sheds light on the booming microbusiness sector, where women entrepreneurs are taking center stage. Can you believe it? Microbusinesses now make up a whopping 89 percent of all businesses in Australia, and they’ve grown by a fantastic 14 percent over the past four years, reaching a staggering 2.28 million!

Women are leading the charge in this dynamic sector, owning over 35 percent of businesses, a remarkable increase from the early 2000s. Goodbye, outdated stereotypes! It’s not just men in trades; women are making their mark in diverse industries, showcasing their business prowess.

The flexibility and unique opportunities provided by microbusiness ownership are a significant drawcard for women, especially those balancing caring responsibilities for both their children and ageing parents – the true “sandwich generation.” Owning a microbusiness allows them to thrive in the entrepreneurial world while maintaining that essential balance.

The report’s recommendations are pretty exciting too! They call for a standardized definition of microbusiness across Australia, making it easier for entrepreneurs to identify themselves in this category. And addressing the hurdles women face in accessing finance is a top priority. Stricter monitoring of gendered lending practices and government-backed loans for female business owners could pave the way to greater success.

Of course, like any business, challenges do loom on the horizon. Extreme weather and cybersecurity risks are concerns for online businesses, but with the right support and strategies, they can be managed effectively.

In other fantastic news, IAG, the parent company of NRMA Insurance, has recently acquired Mums & Co., a platform dedicated to empowering women in their business endeavors. NRMA Insurance’s Chief Executive Officer, Julie Batch, is thrilled about this partnership, as it allows them to continue supporting women-led businesses while offering insurance options to manage risks.

Overall, it’s a fantastic time for microbusinesses, and women are at the forefront of this exciting growth. Let’s celebrate the entrepreneurial spirit and the incredible contributions of women to the Australian economy. Here’s to more success and support for all those aspiring microbusiness owners out there!

Cheers to the future of business Down Under!

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