Mumbai, India (CU)_ Xiaomi, a prominent smartphone brand, has recently announced their latest collaboration with Cult.fit, known as Active with Cult by Mi. This partnership with Cult.fit is aimed at promoting health and fitness in India.
People are paying more attention towards their health and well-being nowadays, and Mi India now intends to assist Indians through its Watchful living initiative. The new collaboration will concentrate on making decisions to enrich and improve one’s overall mental and physical health, which is of great importance in today’s world. The tech giant hopes that with Active with Cult mission, users will be able to stay fit by adopting small changes to their lifestyles, including exercise, diet, and thinking, as well as introducing a fitness regimen.
The company’s partnership seeks to focus on mental health, body positivity, and home exercises, in addition to physical health. The collaboration will provide a fitness series supported by Cult that include fitness experts such as Simran Nazare, a dance fitness specialist; Naveen Sharma, a yoga expert; Suvini Mehra, a strength expert; and others. There will also be live ‘Ask Me Anything’ (AMA) sessions with celebrities like Shwetambari Shetty and others.
Overall, the smartphone company is attempting to promote a healthy lifestyle while also bringing value to users’ lives via the introduction of technologies and devices that provide fitness challenges and other features. To note, the initiative was launched after the company introduced its Mi Watch Revolve Active, which debuted in India under the banner of Watchful Living.
