Almost two months after it was patented, ‘MNM’ has yet to take off. The brand MNM is doing well – most of football knows what MNM stands for, almost as readily as they know ‘PSG’ stands for Paris Saint-Germain. But the club that brought together Lionel Messi, Neymar and Kylian Mbappe and encouraged them to be referred to by the acronym of their names has not yet seen the fearsome threesome operate in irresistible, perfect harmony. This is marketing and PR genius for the world to see.
Granted, Messi (M) Neymar (N) and Mbappe (M) have started a match together only once, and the real thrill from that belonged to Club Brugge, who tamed PSG and MNM in the drawn opening game of a Champions League group that becomes tougher for the French club from here on, starting with Tuesday’s confrontation with Manchester City.
Messi’s participation from the start at the Parc des Princes is in some doubt because…
