Hotels (Commonwealth Union) _ Amadeus has recently joined forces with the Sustainable Hospitality Alliance (SHA), leveraging its extensive travel technology expertise to contribute to the advancement of a more prosperous and responsible hospitality sector.
As a global travel technology company, Amadeus envisions significant potential in collaborating with stakeholders in the hospitality industry. Together, they aim to play a vital role in achieving SHA’s overarching objective of Net Positive Hospitality—an initiative that seeks to ensure the industry gives back to destinations more than it extracts.
Within the framework of its membership, Amadeus has secured a permanent position on the Senior Advisory Council. This council, designed to offer strategic counsel, establish a network of influential leaders, and drive transformative change toward Net Positive Hospitality, will benefit from Amadeus’ unique insights. The key focus areas for Amadeus within this collaboration include education, promoting accessibility, and assisting travelers and guests in making well-informed decisions.
Glenn Mandziuk, CEO of SHA, emphasized the significance of Amadeus joining the Senior Advisory Council, stating that it marks a crucial step in addressing the challenges confronting the hospitality industry. The inclusion of Amadeus as a member is expected to augment the collaborative approach adopted by SHA in advancing Net Positive Hospitality. This partnership reflects a shared commitment to sustainable practices and underscores the collective efforts within the industry to achieve positive environmental and social impacts.
Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus, expressed the company’s commitment to driving progress in the industry’s journey towards net positive hospitality. By actively sharing insights and experiences rooted in best practices across various travel sectors, Amadeus aspires to contribute to the accelerated advancement of the industry’s sustainability goals. The shared objective of building a more sustainable industry underscores the alignment between SHA’s vision and Amadeus’ commitment to responsible and forward-thinking practices in the realm of hospitality.
