India (Commonwealth) _ Famous dairy company Amul, whose advertising slogan is “Taste of India,” is expanding internationally for the first time and is prepared to provide Americans with a variety of fresh goods.
“I am happy to announce that Amul will be introducing its fresh milk products to the American market.” We are pleased to announce our partnership with the Michigan Milk Producers Association, a 108-year-old dairy cooperative in the United States. This news was made during the organization’s annual meeting on March 20 in Detroit,” stated Jayen Mehta, the managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF), the company operating Amul.
According to Mr. Mehta, who spoke to ANI, this is the first time the Amul fresh product line would be introduced outside of India, particularly in a country like the US, where there is a sizable Indian and Asian diaspora. In addition, he stated that Amul aspires to follow Prime Minister Narendra Modi’s goal, which he shared during the business’s recent golden jubilee celebrations, by growing the brand and becoming as the biggest dairy company.
Amul is one of the most powerful dairy brands in the world thanks to its entrepreneurial drive. Speaking to the assembly on the day of the golden jubilee celebration, the prime minister said that a small seed that Gujarati farmers had sown fifty years prior had grown into an enormous tree.
Products from Amul are exported to over 50 nations worldwide. It processes about 3.5 crore liters of milk a day through 18,000 milk cooperative committees and a network of 36,000 farmers. India is currently the world’s largest producer of milk, therefore the development of the dairy industry there and the outstanding role dairy cooperatives have played since the start of Operation Flood are essential components of the nation’s growth narrative.
Approximately 21% of the world’s milk is produced in India. It is significant to remember that, as a country with a shortage of milk and a greater reliance on imports, India’s dairy industry faced drastically different circumstances throughout the 1950s and 1960s.
Subsequent to the 1964 visit of then-prime minister Lal Bahadur Shastri to the Gujarati district of Anand, the National Dairy Development Board (NDDB) was established in 1965 with the aim of facilitating the establishment of the ‘Anand pattern’ of dairy cooperatives throughout the nation via the phased implementation of the Operation Flood (OF) program.
The first chairman of NDDB was Verghese Kurien, also known as the “Father of White Revolution” in India. Mr. Kurien and his team started working on the project’s launch, which called for the establishment of Anand-pattern cooperatives in milk sheds around the nation, from which cities would receive their supply of liquid milk that cooperatives manufactured and acquired.
The Gujarat Milk Marketing Federation is an Indian multinational cooperative organization with its headquarters located in Anand, Gujarat. The abbreviation Amul stands for Anand Milk Union Limited.The Gujarat government’s Department of Cooperation, through the Gujarat Cooperative Milk Marketing Federation Limited, is the owner. A total of 3.6 million milk producers govern it.
The organization was started in 1946 by Tribhuvandas Kishibhai Patel, who also held the position of chairman until his retirement in the 1970s. In 1949, he appointed Verghese Kurien as general manager, originally responsible for overseeing the cooperative’s marketing and technological initiatives. After Patel passed away in 1994, Kurien took a brief position as chairman of Amul and is recognized for having successfully led the company’s marketing efforts.
India became the world’s biggest manufacturer of milk and milk products when Amul sparked the White Revolution. Since then, the company has expanded into other markets.
Over the years, Amul’s portfolio has grown at a pace of 53%. Ultra-high-temperature processing (UHT) goods designed for urban populations, such as Amul Taaza, have a long shelf life. They are packaged in Tetra Pak cartons that are treated with ultra-heat to eliminate dangerous microorganisms while preserving the nutritional value of the milk. Every day, Amul sells between 400,000 and 500,000 liters of UHT milk together with other value-added goods. The demand is expected to continue expanding at a rate of 25%. Amul can now lead the packaged milk market without having to keep up a cold supply chain thanks to its UHT products.
Rabobank’s Global Top 20 Dairy Companies ranking featured Amul as the first Indian dairy firm in August 2019.
