Most of us grew up in the fantasy horror world that was so marvelously created by the legendary RL Stein. These books have also managed to create spin off Disney shows and movies. It is not shocking to think that there are many people out there who was more or less inspired by his imagination along their creative journey.
As Netflix will be releasing a horror trilogy in July as a spin off on his fear street books. The first is set in the 1990s, the second in the 1970s and the third in the 1600s. To mark the launch of Fear Street Part 1: 1994, three local artists have designed visual art to feature in 90s-style, horror-themed pop-up stores, named Shadyside Videos, in London, Brighton and Newcastle. The stores will open from Friday July 2 to Sunday July 4 to mark the launch of the first film and will reopen the following weekend on July 9 and 10 to celebrate the second and third instalments.
There are many creatives taking part in this pop store of Fear Street and one of them is London-based artist Alice Bloomfield, who works with traditional and digital mediums to explore human emotion, sex and love through illustrated and animated works, and has produced work for The Tate and Gucci. Alice quoted that “As a big fan of anything horror and also an avid childhood reader of all the RL Stine books, this is such a dream collaboration! It’s been really cool to be a part of Netflix’s first horror trilogy and I’ve loved encapsulating all the many details of the second volume of the trilogy, Fear Street Part 2: 1978, throughout my poster.”
Illustrator Pippa Toole, based in Brighton, is a DIY enthusiast who takes influence from horror and pop culture for her artwork which is created with a combination of digital, inks and hand-crafted textiles and banners. She quoted that She said: “RL Stine gave me my first taste of horror when I was younger and I am a huge fan of old movie posters, so working on this project has been an absolute dream come true. I remember going to video stores when I was younger, and I cannot wait to see the pop-up recreate that experience.”
