Singapore (Commonwealth Union)_ Singapore, a vibrant hub of trade in Southeast Asia, has established itself as a pivotal player in the international wine market. With an impressive logistics framework and strategic location, the city-state is a vital source for wines from various Asian countries, including Vietnam, Malaysia, Indonesia, Myanmar, Laos, Korea, and China. As Singaporeans enjoy the tradition of pairing their meals with wine, it is noteworthy that the nation’s local production remains nonexistent, leading to a 100% import rate for wines. France, one of the largest wine exporters to Singapore, continues to dominate the premium wine market, but there is an exciting shift on the horizon.
Also read: Indian organic products to go global: Lulu Group enters the market!
Accordingly, the latest addition to Singapore’s dynamic culinary scene is Vitis Wine and Bistro, the world’s first wine bar dedicated exclusively to Asian wines. Located in the heart of the city at Duo Galleria, Vitis offers an innovative platform where Asian winemakers and wines can shine, taking centre stage in a market traditionally dominated by European offerings. Vitis is the brainchild of Gary Low, a seasoned sommelier with an impressive background in award-winning restaurants. His vision for Vitis is to celebrate the unique terroirs of Asia, showcasing wines crafted on the Asian continent, those made by Asian winemakers abroad, and wines owned by Asian entities.
Also read: Saudi Foodex 2024: Sri Lanka’s bold leap into the Saudi food market!
This bold initiative aims to educate and expand the tastes of both locals and visitors to Singapore, often regarded as the gateway to Asia. The bar’s aesthetic, designed by the acclaimed Emma Maxwell Studio, reflects the artistry of winemaking. Every detail, from the luxurious materials to the thoughtfully curated glassware from Kvetna, creates an organic and textural environment that enhances the wine-tasting experience. This attention to detail pays homage to the nuanced beauty of viticulture and invites guests to embark on a sensory journey.
Vitis’s wine program is meticulously curated, featuring selections from some of the finest vineyards across Asia. With nearly half of the wines being exclusive to Vitis, guests can discover distinct flavors that are often overshadowed by more established wine regions. Additionally, Low’s commitment to highlighting Asian wines is evident in his efforts to introduce brands that are not typically found on fine dining menus, which often focus on classic offerings such as Champagnes, Burgundies, and Bordeaux. Low emphasized, “I felt it was time to do more, to celebrate Asian wines, Asian winemakers, and producers. My ambition is to expand the palate and introduce Asian wines to locals.” This sentiment resonates strongly with a growing segment of the population, those who are curious about the evolving wine landscape.
Accompanying the diverse wine offerings is a menu crafted by Chef Kenneth Lin, which showcases a delectable array of snacks and sharing plates inspired by Asian cuisine. The synergy between the food and wine elevates the dining experience, allowing guests to explore how various flavors complement one another. While Vitis embraces the spirit of innovation, Low acknowledges the enduring appeal of classic wines. He has made a strategic decision to include select Champagnes from prestigious producers like Krug and Cristal, ensuring that patrons have access to timeless favorites. Yet, his vision extends beyond these established wines, as he plans to gently guide guests towards discovering Asian labels, enhancing their wine journeys.
Furthermore, Vitis is more than just a wine bar. It serves as a platform for education and engagement with the Asian wine community. Accordingly, the establishment plans to host wine dinners and consumer masterclasses, beginning with sessions featuring prominent Asian winemakers. This initiative is designed to demystify the wine selection process and encourage exploration of the diverse offerings from the region. Additionally, Singapore’s culinary landscape, celebrated for its multiculturalism, is a perfect backdrop for this venture. The city-state’s dining scene is a melting pot of flavors, reflecting cuisines from around the world. This rich diversity allows Vitis to thrive as it complements local flavors with a curated selection of Asian wines.
As Vitis Wine and Bistro opens its doors to the public, it invites all to embark on an unique adventure into the world of Asian wines. Additionally, Gary Low’s commitment to championing these often-overlooked terroirs is set to reshape the wine narrative in Singapore, expanding horizons for local and international wine enthusiasts alike. With its luxurious setting and curated offerings, Vitis not only celebrates the richness of Asian winemaking but also reinforces Singapore’s role as a central player in the global wine industry. For those seeking to broaden their wine experiences, Vitis promises to be a transformative destination.
