(Commonwealth_ Daintee, a subsidiary of Sunshine Consumer Lanka Ltd. (SCL), celebrated its 40th anniversary with a grand event on 1 April 2024. The celebration marked four decades of excellence in crafting delicious sweets and confectionery delights for millions of Sri Lankans. The event was attended by Sunshine Holdings Deputy Chairman Vish Govindasamy, Sunshine Consumer Lanka CEO Anuruddha Aluvihare, senior management of Sunshine Holdings and SCL, Daintee employees, and other distinguished guests.
Daintee’s Legacy and Achievements
Founded in 1984 through a collaboration with UK confectionary company Barker and Dobson, Daintee quickly established itself as a market leader in Sri Lanka’s confectionery industry. Over the years, it has won the hearts and taste buds of consumers across the nation. The company’s product line includes a wide variety of treats such as toffees, sweets, jellies, chocolates, cocoa-based confectionery, bubblegum, desserts, biscuits, and snacks. Daintee currently holds a 40% market share in toffees and sweets.
In 2020, Sunshine Holdings acquired Daintee to expand its presence in Sri Lanka’s growing FMCG segment, with an aim to extend its product portfolio beyond tea and nurture local brands. Daintee has since become a key part of SCL’s diverse range of businesses, which markets and distributes some of Sri Lanka’s most beloved tea brands, including Watawala, Zesta, and Ran Kahata.
Vision and Future Prospects
Commenting on the significant milestone, Deputy Chairman Vish Govindasamy highlighted Daintee’s status as a cherished brand in Sri Lanka, known for its commitment to quality and trust. Govindasamy expressed gratitude for the company’s talented employees, who have been crucial to Daintee’s growth and success, transforming it into a super brand in Sri Lanka.
During the celebration, Daintee announced that it has achieved ISO 22000:2018 certification for its food safety management system at its Anura Mawatha manufacturing facility in Ratmalana. The certification, granted by Control Union Inspections Ltd., underscores Daintee’s dedication to upholding the highest standards of food quality and safety across its product range.
Innovative Journey and Commitment
Govindasamy outlined the company’s vision for the next 40 years, emphasizing innovation, collaboration, and redefining excellence in the confectionery industry. By investing in state-of-the-art machinery, refining processes, and empowering employees through training, Daintee aims to maintain its enduring success. The company’s focus on differentiation, innovation, and facing competition head-on positions it as a powerhouse brand poised to delight generations of Sri Lankans.
The 40th-anniversary celebration of Daintee was a vibrant display of talent and creativity from the company’s dedicated staff. The event came alive with captivating performances that ranged from melodious singing to graceful dance and engaging drama. The employees’ passion and artistic flair were evident throughout the event, creating a festive atmosphere that showcased the company’s dynamic and inclusive culture.
The celebration served as a platform for Daintee staff to demonstrate their diverse skills beyond their professional roles. From harmonious musical renditions to energetic dance numbers and compelling theatrical acts, the employees’ performances were a testament to the company’s commitment to fostering creativity and nurturing talent within its workforce. These artistic expressions not only entertained the audience but also strengthened the sense of camaraderie and pride among the staff.
The event highlighted Daintee’s dedication to maintaining a vibrant work environment where employees feel valued and encouraged to pursue their interests and passions. The celebration also underscored the company’s emphasis on recognizing and appreciating its employees’ contributions to its continued success.
Daintee’s 40th-anniversary event was a fitting celebration of its achievements over the past four decades. By embracing talent and creativity, the company reaffirms its commitment to providing a supportive and inspiring workplace for its employees. As Daintee continues its journey, it remains steadfast in its mission to bring joy to its customers through its delightful range of confectionery products, solidifying its position as a beloved brand in the hearts of Sri Lankans.
