USA (Commonwealth Union)_ Anjali Sud, an Indian-origin businesswoman, has been appointed as the new CEO of Tubi, the free ad-supported TV streaming service under Fox Corporation, succeeding its Founder and current CEO, Farhad Massoudi. The announcement of Sud’s appointment, effective September 1, was made by the Fox-owned company, which has recently attained the status of the most-watched free ad-supported TV streaming service in the United States.
Having previously served as the CEO of Vimeo, a platform provider for video hosting, sharing, and services, Sud will now take on the mantle of leading Tubi into its next phase of growth and market dominance. Paul Cheesbrough, CEO of Tubi Media Group, expressed confidence in Sud’s exceptional executive capabilities and strategic vision, praising her passion for driving positive disruption and authentic leadership in the technology and media industries.
On Twitter, Sud joyfully shared her new role, expressing enthusiasm for exploring new possibilities in the media world and contributing to the next generation of entertainment by providing universal access to diverse stories. She conveyed her dedication to empowering audiences, recognizing the ongoing seismic shift in content consumption, and her desire to shape the future of entertainment alongside the Tubi team.
During her tenure as Vimeo’s CEO, Sud significantly empowered content creators and professionals worldwide, cultivating a thriving community of over 300 million users and fostering scaled revenue growth and substantial cash flow for the platform. Prior to her time at Vimeo, Sud held various key positions in finance, media, and e-commerce at renowned companies such as Time Warner and Amazon.
Expressing delight over her new accomplishment, Anjali said, “I’m excited to be dedicating my next chapter to empowering audiences. We are witnessing a seismic shift in where and how content will be consumed, and I hope to play a role in shaping the future of entertainment by giving all people access to all the world’s stories”. She added, “To the Tubi team – I can’t wait to go down this rabbit hole with you and shape the next generation of entertainment together!”.
According to Nielsen, a leading audience insights, data, and analytics firm based in the US, Tubi’s achievements have been noteworthy, reaching an impressive 64 million monthly active users and surpassing competitors like PlutoTV, Peacock, and HBO Max in total TV viewing minutes. With Anjali Sud at the helm, Tubi is poised to enter a new era of creativity, growth, and market leadership, continuing its mission to provide audiences with unparalleled access to a vast array of captivating stories from around the world.
