(Commonwealth_ Munchee, the flagship brand under Ceylon Biscuits Ltd. (CBL), has once again clinched the title of Sri Lanka’s most beloved product brand, according to the latest rankings by LMD’s Brands Annual Ranking 2024. Securing the coveted No. 1 spot in the ‘Most Loved Product Brands’ category, Munchee reaffirms its position as a symbol of national pride and excellence.
Since its establishment, Munchee has remained steadfast in its mission to delight consumers with a diverse range of confectionery products that seamlessly blend global flavors with the rich essence of Sri Lankan culture. This recognition from LMD underscores the enduring love and trust that consumers nationwide have bestowed upon the brand. Notably, Munchee’s global footprint extends to 69 countries, showcasing its robust international presence and commitment to delivering quality products worldwide. Additionally, Munchee has established manufacturing facilities in strategic locations such as Ghana and Bangladesh, further enhancing its efficiency and accessibility to a diverse consumer base.
Rasith Wickramasinghe, Group Director of Ceylon Biscuits Ltd., expressed immense pride in Munchee’s achievement, stating, “We are thrilled by Munchee’s remarkable feat of being recognized as Sri Lanka’s No. 1 ‘Most Loved Product Brand’ by LMD. This accolade is a testament to our unwavering dedication to excellence and our deep connection with our loyal consumers. As we continue our journey, we remain committed to upholding the highest standards of quality and innovation.”
Driven by a commitment to enriching lives and promoting community development, Munchee has evolved beyond its role as a confectionery manufacturer to become a catalyst for progress and social responsibility in Sri Lanka. The brand’s ethos embodies a broader purpose: improving the quality of life for people. Through active engagement in promoting arts and culture, supporting sports initiatives, driving community upliftment, advancing education, and fostering youth development, Munchee actively contributes to the well-being of communities. As a responsible corporate entity, Munchee’s contributions reflect its dedication to social betterment and sustainability.
At the heart of Munchee’s evolution lies a deeply ingrained ethos of compassion and unwavering commitment to community service. The brand’s origins trace back to a modest endeavor aimed at supplying protein biscuits to schoolchildren during their midday meals. Since its inception, Munchee has steadfastly upheld its mission of consumer care and social responsibility. This dedication has fueled a continuous drive to positively impact the lives of individuals, emphasizing not only the provision of quality products but also fostering meaningful connections with communities. Munchee’s journey embodies a narrative of genuine empathy and proactive engagement in improving societal well-being.
The recognition bestowed upon Munchee in the LMD Most Loved Product Brands ranking is highly esteemed, as it celebrates brands that have earned the affection and loyalty of consumers nationwide. With its irresistible range of savory and sweet delights, Munchee’s top-ranking position marks a significant milestone, solidifying its leadership in Sri Lanka’s confectionery industry. CEO Nalin Karunaratne expressed gratitude for the collective efforts of the Munchee family, stating, “This recognition is a testament to the dedication and passion of the entire Munchee team, whose relentless commitment has propelled us to this esteemed position. We are honored by the trust and affection of our consumers, and we pledge to continue delighting them with innovative products and experiences that embody the essence of Sri Lankan hospitality.” With a legacy built on excellence and a vision set on the future, Munchee remains steadfast in its commitment to serving communities and enriching lives, ensuring that each bite of its delectable treats brings joy and satisfaction to consumers.
