This week, Nissan told Newsweek that it will stop making the huge Maxima automobile in the middle of 2023, after the 2023 model year. Even if the model’s current internal combustion engine variant is departing dealerships, the moniker may appear on the automaker’s next new electric car.
In 2016, the eighth-generation Maxima was introduced with considerable enthusiasm. Thanks to multiple updates along the road, its luxurious inside kept getting better as the vehicle matured and received immediate accolades for its beauty. When slightly over 590,000 of the models were sold to clients in the United States in 2013, the market for big cars reached its ten-year high. AutoPacific, a company focused on the future of the automobile industry, forecasts that the sector will have just 113,000 sales in 2023, down from the 115,000 they predict for 2022.
There may be a resurgence of the Maxima brand in the future. Nissan intends to release an electric vehicle, with Canton, Mississippi as the location of manufacture. The model was hinted at earlier this year by the carmaker, providing a glance at the future vehicle’s body design. Nissan will invest $500 million to upgrade the Canton assembly facility for the project, which will see the production of a new Nissan and an electric Infiniti. In 2025, automobiles are anticipated to start pulling off the assembly line. The carmaker will retrain and upskill up to 2,000 employees as part of the investment. By 2030, Nissan Motor Corporation, the organization that owns the Nissan and Infiniti brands, hopes to sell 40% of all-electric cars in the United States.
The timetable is a component of the wider Nissan Ambition 2030 strategy, which targets the global sale of 23 electrified cars for the two brands by 2030, including 15 all-electric models. Although it has aged and the sedan market as a whole has shrunk to the point that Nissan has decided to discontinue this model, the Maxima was once a very relevant and well-respected sedan. Nissan may be able to capitalize on the Maxima name’s heritage and modernize it if well done. Whatever its moniker, Nissan’s next EV sedan will have to prove itself by being a competitive EV with a standout design if it wants to succeed and remain relevant.
