(Commonwealth)_ The NUMA Group, a prominent force in the European accommodation sector, has reached a pivotal moment with its strategic expansion into the United Kingdom. The introduction of NUMA Bloom, nestled in London’s Bloomsbury district, signifies the group’s inaugural foray into the dynamic and varied UK market. This strategic move reflects NUMA’s dedicated commitment to reshaping the landscape of the hospitality sector, leveraging an innovative and digitized approach to redefine the guest experience.
The decision to establish NUMA Bloom in London’s Bloomsbury district underscores the group’s discerning choice of location within one of the city’s cultural and intellectual hubs. Bloomsbury’s rich history and vibrant atmosphere align with NUMA’s vision, presenting an ideal backdrop for the introduction of their distinctive brand of accommodation experiences.
NUMA’s entrance into the UK market is characterized by a forward-thinking strategy that emphasizes the integration of cutting-edge digital technologies. As a trailblazer in the accommodation sector, NUMA aims to not only meet but exceed guest expectations by offering a seamless and technologically advanced stay. The introduction of NUMA Bloom represents a pioneering step toward transforming traditional hospitality norms.
Formerly known as the Bedford Corner Hotel, NUMA Bloom represents a transformation of an 86-unit establishment housed in a Georgian-style building. As part of the expansion strategy, the hotel is undergoing upgrades to incorporate NUMA’s cutting-edge digital technologies. These enhancements aim to provide guests with a seamless and tech-savvy experience, aligning with the group’s vision for the future of hospitality.
One of the key features of this digital transformation is the integration of smartphone capabilities into various aspects of the guest experience. NUMA Bloom guests will soon have the convenience of checking in and out using their smartphones. Additionally, they will be able to access their rooms effortlessly through digital means, reducing the reliance on traditional key cards. This forward-thinking approach not only enhances the guest experience but also reflects NUMA’s commitment to leveraging technology for operational efficiency.
The implementation of these digital advancements extends beyond guest interactions to include communication with NUMA’s 24-hour customer service team. This real-time support ensures that guests can address any inquiries or concerns promptly, contributing to an overall positive and responsive hospitality experience.
Philipp Rohweder, Director of Real Estate at NUMA Group, expressed excitement about the expansion into the UK and the opening of the first hotel in London. He sees this move as a decisive step toward establishing a presence in all major European metropolises, reinforcing the group’s ambitious growth strategy.
Dimitri Chandogin, Managing Director of NUMA Group, highlighted the company’s position as Europe’s leading provider of fully digitized accommodation. Emphasizing the anticipation surrounding the entry into the UK market, Chandogin shared the group’s active pursuit of prime locations, including Brighton, Manchester, Bristol, Belfast, Edinburgh, and Glasgow. The goal is to redefine the entire UK hospitality sector, bringing NUMA’s unique approach to a broader audience.
Henry Jackson, Head of Hotel Brokerage at Knight Frank LLP, a key player in facilitating NUMA’s acquisition in London, expressed enthusiasm about the collaboration. He emphasized NUMA’s reliability as an operator, indicating the potential for future hotel openings across the UK. This sentiment reflects the confidence in NUMA’s ability to bring a fresh perspective to the hospitality landscape.
As the NUMA Group expands into the UK market, its commitment to innovation, digital transformation, and a guest-centric approach positions it as a disruptive force in the evolving hospitality sector. The entry into London is seen as a strategic move, with plans for further expansion into major UK cities, promising a redefined and tech-enabled hospitality experience for guests nationwide.
