Marc Jacobs is offering a bespoke, fashion-forward experience in the Hamptons this summer. At a pop-up event hosted at The HUB in Bridgehampton, customers can have hand-painted pet portraits applied to Marc Jacobs leather handbags, transforming each accessory into a one-of-a-kind keepsake.
A Fashionable Fusion of Art and Pets
The initiative, called Bark Jacobs, brings together New York artists Zac Crawford and Ben Silberstein, who paint portraits of customers’ dogs, and occasionally cats, directly onto Marc Jacobs tote bags. The result is both playful and elegant, blending high-end leather goods with personalised animal art to create accessories that are as distinctive as they are stylish.
Event Details and Pricing
The debut occurred on July 24, 2025, and The HUB in Bridgehampton, New York, hosted follow-up activations on July 25 and 26. The portraits are free as part of the bag personalisation experience, but there is a minimum expenditure requirement of $400 USD for the first pet portrait and an additional $100 USD for each extra pet featured on the same bag. The event also embraces a pet-friendly atmosphere, offering dog toys, treats, iced coffee, and ‘pup cups’ for visiting four-legged companions.
The Artistic Process
Artists use photographs provided by customers to render true-to-life portraits on the leather surface. In many cases, owners bring their pets in person when collecting the customised bag, enhancing the connection between the subject and the sitter. The combination of photo reference with occasional live encounter reflects a thoughtful, personality-driven approach to each portrait.
From Bark Jacobs to the Hamptons
The Bark Jacobs concept originated in April 2025 as a broader activation across Marc Jacobs flagship stores, including locations in New York, London, Tokyo, Chicago, and Los Angeles. During that month, many customers were able to customise totes and dual-purpose bags with painted portraits, often in celebration of National Pet Month and related holidays. The Hamptons activation represents a targeted summer destination edition, appealing to local residents and holidaymakers alike.
Why This Matters
Pet culture has become deeply woven into fashion. Marc Jacobs is famous for showcasing his own bull terrier, Neville, who has gained notoriety on social media and even served as the inspiration for a published photo book. The designer’s love of animals fits into a larger trend in the industry that celebrates pets in art. Pet owners can always have a memento of their cherished friend with them at this event, which also strengthens company loyalty.
Customer Response and Social Media Buzz
Content creators and influencers have embraced the Bark Jacobs bags. In earlier activations, purchasers shared their delight on social media, often posting unboxing content and candid images of their bags featuring canine faces. One influencer highlighted her golden retriever, saying that the sentimental value of a painted pup on her bag meant so much to her. Alongside producing trendy accessories, the event has cultivated memorable experiences that encourage community involvement. It has truly brought together fashion lovers and pet enthusiasts in a celebration of creativity and companionship.
Considerations for Prospective Clients
Due to capacity constraints, it is highly recommended that individuals interested in scheduling an appointment do so in advance using The HUB’s social media platforms. The price point positions this experience firmly within the luxury sector, yet for devoted pet lovers, the cost complements its bespoke nature. As the service is available only on selected bag styles—tote bags being among the most popular—it is wise to review available models in advance.
A Keepsake That Combines Fashion and Affection
This activation offers a vivid example of how fashion brands can extend beyond garments and accessories to evoke emotion and identity. A hand-painted portrait on a luxury handbag becomes more than a statement piece—it becomes a meaningful tribute to a cherished pet. For those visiting or residing in the Hamptons this summer, it presents a stylish way to merge art, fashion, and pet love in one unforgettable accessory.
