Traveling by train has always been a fascinating experience, infused into our lives from childhood nursery rhymes like `Down by the station’ to the magical journey of the Hogwarts Express in the Harry Potter. At present a train ride brings about a mysterious and adventurous experience and is loved by adults and children alike. There’s something magical about a journey by rail from the clickety clack of wheels to the ever-changing views beyond the window.
These journeys that were nostalgic throwbacks to the past era, has made a strong comeback in the 21st century with a touch of luxury added to it. From the snow-draped Alps of Europe to the sun-scorched outback of Australia, luxury train journeys are attracting a new generation of travelers seeking slow, immersive and elegant travel experiences. As travelers world over, shift from purchases that are materialistic to journeys that are meaningful, luxury rail travel proves to be one of the fastest-growing sectors in the experiential tourism market.
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Rise of Experiential and Sustainable Travel
The world saw a shift in traveler preferences in post-pandemic times, with an increase in demand for eco-conscious travel. A report released by Grand View Research in 2024 indicated that the global luxury travel market is expected to reach USD 2.36 trillion by 2030, growing at a compound annual growth rate (CAGR) of 8.2%. According to the report the eco-conscious travel is one of the main forces behind this growth. The Luxury trains aligned well with this growing trend of sustainable tourism as CO2 emitted per passenger was significantly less compared to planes.
In addition there is also a strong emotional pull where the travelers seek for immersive experiences over traditional sightseeing. This allows them to connect to the place, its culture or to the moment meaningfully. This growing trend of experiential tourism also contributed to the rise in the demand of luxury travels.
The world saw a shift in traveler preferences in post-pandemic times, with an increase in demand for eco-conscious travel. A report released by Grand View Research in 2024 indicated that the global luxury travel market is expected to reach USD 2.36 trillion by 2030, growing at a compound annual growth rate (CAGR) of 8.2%. The report cited the eco-conscious travel as one of the main forces behind this growth. The Luxury trains aligned well with this growing trend of sustainable tourism as CO2 emitted per passenger was significantly less compared to planes.
In addition there is also a strong emotional pull where the travelers seek for immersive experiences over traditional sightseeing. This allows them to connect to the place, its culture or to the moment meaningfully. This growing trend of experiential tourism also contributed to the rise in the demand of luxury travels.
Notable Trains Leading the Revival
Venice Simplon-Orient-Express (Europe)
Operated by Belmond, this is perhaps the most iconic luxury train in the world. The Venice Simplon-Orient-Express features 1920s carriages, vintage décor and Michelin-star dining. Routes include London to Venice, Paris to Istanbul and seasonal escapes across the Alps. The train’s continued popularity shows how the memories coupled with luxury service attracts the crowd.
Maharajas’ Express (India)
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The grandeur of India comes to life with a journey aboard Maharaja’s Express, luxurious train operated by The Indian Railway Catering and Tourism Corporation. The itinerary covers destinations such as Jaipur, Udaipur, Jodhpur, and Agra. With a perfect blend of sophisticated, modern comforts with lavish decors that boasts of ancient Indian Maharajas, this train will usher you to a royal world. There are deluxe cabins and presidential suits consist of high-end touches with 24-hour butler service.
The Rocky Mountaineer (Canada & USA)
the Rocky Mountaineer luxury train specializes in daylight-only journeys through North America’s most beautiful landscapes. This luxury train has expanded from its original Canadian routes to include Utah and Colorado in the US. The coaches of this train are glass-domed and it offers gourmet cuisine, offering the luxury for travelers who are looking for adventure without sacrificing comfort.
The Ghan (Australia)
The Ghan luxury train offers more than a transit from Darwin to Adelaide. The legendary train will take travelers into the heart of Australia, unfolding the stories of the people of this land. The delicious meals, private cabins and the excellent service will add unforgettable memories. The Ghan reported high occupancy rate in 2023, highlighting the increasing demand for domestic luxury train experiences.
Belmond Andean Explorer (Peru)
The Belmond Andean Explorer, is South America’s first luxury sleeper train. It blends traditional Andean aesthetics with modern comforts. It travels between Cusco, Lake Titicaca and Arequipa, unfolding the cultural and natural beauty of Peru to all passengers. Fueled by a strong interest from Europe and North America, demand for this luxury service has remained resilient over the years.
Why the appeal is growing?
Privacy and Exclusivity
Luxury train vacations usually cater to a certain number of guests, offering personalized services, private cabins and top level service. Younger generation who are willing to spend lavishly on experiential travel find this setting appealing to them.
Digital Detox and Slow Travel
These trains have limited internet access onboard which encourage travelers to disconnect and enjoy a relaxing time. As a result, they enjoy slow travel movement that give space for mindfulness, scenery appreciation and better social interactions with other travelers.
Multi-Generational and Niche Travel
Luxury train travel is increasingly attracting multi-generational families and niche traveler groups such as photography enthusiasts, wine lovers and even yoga retreat seekers. Trains like South Africa’s Rovos Rail luxury train are even offering themed journeys for birdwatchers and history lovers.
Economic impact and market trends
Visa’s 2024 Economic Insights revealed that international spending on rail tours grew 59% between 2019 and 2024, surpassing the 18% growth in general tourism. Railbookers also reported a 43% year-over-year increase in luxury train bookings merely in the year 2024. The success of these trains is not only boosting tourism revenues but also revitalizing rural economies and heritage railways.
Train operators are also looking at more upgrades. For instance, the Venice Simplon-Orient-Express luxury train introduced new Grand Suites, while Japan’s Seven Stars in Kyushu upgraded its interiors. Even newer trains like the Orient Express La Dolce Vita which will see its launch this year, signal the industry’s confidence in continued growth.
A Journey, not just a destination
Unlike air travel, where the emphasis is on reaching the desired destination, the journey of luxury rail travel itself brings joy. Sipping wine while watching the Andes pass by or listening to music on the train, these experiences will transformation your journey, taking it to another level.
As the priorities and expectations of travelers evolve from the frantic to the meaningful, luxury trains offer the perfect solution for the noise of the fast paced modern life. With rising demand, growing investments and global appeal, luxury train travel will steam ahead in no time.
