(Commonwealth) _ Samsung Electronics leads the charge in ushering in an era that strives for a serene connected world, aiming to enrich users’ lifestyles through innovative, tailored experiences. The evolution of a comprehensive smart home ecosystem presents endless possibilities for personalized engagements. A multitude of seamlessly integrated devices are now at users’ fingertips, effortlessly managed through the TV interface. Aligned with the pursuit of effortless connectivity, Samsung has broadened the hyperconnected experience by collaborating with Signify (formerly Philips Lighting), and integrating the Philips Hue Sync TV app into Samsung TVs. This collaboration seamlessly synchronizes technologies, elevating content immersion and adding a cinematic touch to any home theater setup. In a recent discussion with AJ Cho from Samsung Electronics’ Visual Display Business CX team and Yoojin Hong, Product Marketer of Hue at Signify Korea, insights were shared about the genesis of this partnership and tips for optimizing the home entertainment experience. The partnership between Samsung and Signify traces back to 2020, rooted in the launch of Philips Hue’s innovative Play HDMI Sync Box in 2019.
Fascination with how the Philips Hue Play HDMI Sync Box synchronized lighting with on-screen content, significantly enriching the viewing experience. This led to envisioning a collaboration with Signify to seamlessly integrate their products, aiming for an unparalleled cohesive experience. Philips’ in-depth research into lighting’s impact on human perception paved the way for the development of Hue as an intelligent lighting system. Offering adjustable brightness, color temperature, and a wide palette of 16 million colors, this advanced system emerged from their expertise. Partnering with Samsung, a leader in TV manufacturing, provided an opportunity to harness their advanced lighting technology, anticipating innovative solutions for home entertainment. This collaboration led Samsung TVs to become the world’s first to support the Philips Hue Sync TV application. The amalgamation of Philips Hue with Samsung TVs ensures content transcends the screen, enveloping the entire room with synchronized lighting that mirrors every scene in real time. Setting up this experience is now more straightforward than ever. Users simply install the app from the store, affix the light to the TV’s back, and pair it with the TV, eliminating the need for a separate sync box and leveraging the Samsung Smart TV platform.
Previously, synchronization with the Sync Box was confined to the HDMI cable. However, the Philips Hue Sync TV app now facilitates content-to-light synchronization, enabling consumers to effortlessly enjoy this feature across streaming services and video games. The integration of Philips Hue with movies or TV shows delivers an exceptional experience that captivates users. The preference for pairing Philips Hue with horror movies highlights its capacity to entirely alter the ambiance, crafting an immersive and eerie atmosphere that amplifies the viewing experience. This enhancement introduces a fresh dimension to entertainment, intensifying emotions and engagement for viewers seeking a more immersive cinematic encounter at home.
The synergy between Samsung TV Plus and Philips Hue holds significant promise, especially with the recent launch of the FIFA+ channel on Samsung TV Plus. This streaming service, provided by Samsung, showcases FIFA Originals, historical archives, and exciting highlights from both men’s and women’s soccer. The combination of Samsung TV Plus and Philips Hue elevates the sports viewing experience to new heights. It offers sports enthusiasts an enhanced and dynamic atmosphere, bringing the exhilaration of stadium vibes right into their living rooms. This collaboration between the two platforms augments the thrill of watching sports, creating an immersive setting that truly complements the excitement of the game.
