Fans of Gen Z and millennial fragrances, get ready to be enthralled. Just two years after stirring up Australia with its ‘90s-inspired body-mist aesthetic, Smooch Body is arriving on British shores this September—exclusively at Boots. Launching across all 900 stores and online, the brand’s UK debut marks a rare and bold move for such a young label.
Founded in 2023 by Luisa Giansiracusa, Smooch has already built a loyal community at home thanks to its playful yet surprisingly sophisticated scents. Mixing nostalgic references with an affordable price point, each mist is designed as much to reflect personality as to freshen up your day. Demand from UK fans on social media made it clear: Smooch needed to come across the globe, and now the wait is finally over.
“Smooch is the fragrance you throw in your bag, take everywhere, and spritz whenever you want to feel confident,” says Giansiracusa. It is that straightforward, casual confidence that has defined the brand from the start. And with its new home at Boots, it is set to become part of daily rituals across the UK—from quick spritzes on the morning commute to playful refreshes before a night out.
At $24 each, the launch line-up of five Fragrance Mists has something for every mood:
- Ellie—a sparkling mix of raspberry, exotic pear, and soft musk.
- Janey—roasted almond with creamy vanilla and coconut, warm and delicious.
- Pip—grapefruit, bergamot, and cedarwood, light and zesty.
- Nikki—jasmine, sandalwood, and sheer vanilla, floral with a twist.
- Ria—mango, grapefruit, and warm musk, bold and tropical.
All five scents are easy to layer and designed for on-the-go use. And the story doesn’t stop there: two new fragrances are already scheduled to join the collection in October, keeping fans on their toes and the brand’s buzz alive.
The UK launch places Smooch firmly in the middle of a wave of Australian beauty names making their mark here, but few have arrived with this scale or anticipation. Smooch has cleverly married trend-driven packaging and personality with a quality that belies its playful image. Unlike many body mists that vanish within minutes, Smooch offers real staying power. With a 10% fragrance oil concentration, it sits closer to an eau de toilette, delivering a scent that lingers without being overwhelming.
Part of its success lies in how the brand has embraced its community. Born in the digital age, Smooch knows how to keep conversation flowing online with drip-style launches, influencer collaborations, and packaging that begs to be photographed. In the UK, Boots’ backing gives it instant visibility and credibility, ensuring the brand will be discovered not just through Instagram feeds but on high streets up and down the country.
For Boots, the partnership is a natural fit. The retailer has always celebrated accessible beauty and the joy of discovery, and Smooch embodies both. It’s the kind of product you buy on a whim and use every day.
For British shoppers, the appeal is clear. Whether you are chasing the sugary comfort of vanilla and almond, the zesty hit of citrus, or a beachy burst of mango, there is a Smooch for every mood. Ellie gives you the fruity lift, Janey wraps you in warmth, and Ria is the bold statement-maker. Nikki and Pip offer lighter, fresher options for everyday wear. With more drops promised, building a wardrobe of scents has never been simpler.
When and where to try it: Smooch Body officially lands at Boots stores and online on September 10th. Each fragrance mist is priced at $24 for 90 ml—perfectly sized for handbags, desks, and weekend getaways.
The message is clear: fragrance doesn’t have to be serious to be special. With Smooch, it’s about fun, freedom, and a spritz of personality wherever you go.
