Snapchat, the popular multimedia messaging app, has recently unveiled an array of cutting-edge generative AI features as part of its Snapchat+ subscription service. Priced at Rs 49 per month or Rs 499 annually, Snapchat+ offers exclusive perks, including custom app icons, peek-a-peek, chat wallpaper, custom app themes, story rewatch, and more, to its user base, which currently boasts over 7 million paid subscribers.
Among the innovative AI-backed functionalities introduced by Snapchat are generative profile backgrounds, personalized AI dreams, generative chat wallpapers, and the intriguing My AI bot. The latest addition to this repertoire empowers Snapchat+ subscribers to create captivating images through pre-defined prompts or by inputting their own phrases, harnessing the capabilities of artificial intelligence. Noteworthy phrases highlighted by Snapchat include “dog sleeping on a rocket,” “planet made out of cheese,” and “raccoon driving a motorcycle.”
To access this feature, users can seamlessly navigate to the camera menu within the app and select the AI option from the right-side menu. This initiates the image generation process, allowing users to refine and customize the results with additional phrases. Once the desired image is generated, users can download and share it on various platforms or within the Snapchat app itself.
Snapchat has taken a step further in enhancing its AI-driven selfie feature, Snapchat Dream. With the recent update, users can transform pictures with friends and family by applying specific themes, adding a creative touch to their multimedia interactions.
In an upcoming development, Snapchat is set to introduce augmented reality (AR) lenses that leverage the capabilities of ChatGPT, an advanced generative AI model. Developers will have the opportunity to craft new AR lenses using ChatGPT’s powerful AI capabilities, ushering in a new era of interactive and engaging content on the Snapchat platform.
While some of these innovative features will be extended to free users, the majority remains exclusive to Snapchat+ subscribers, underlining the platform’s commitment to delivering enhanced value to its premium user base. The move to incorporate ChatGPT into AR lenses reflects Snapchat’s dedication to pushing the boundaries of creativity and interactivity within its platform.
Snapchat’s foray into generative AI has proven to be a strategic move, with millions of users actively participating in the creation of unique and imaginative content. The subscription-based model not only provides users with access to these exclusive features but also contributes to the platform’s revenue stream, ensuring continued innovation and development.
As Snapchat continues to evolve its AI offerings, it remains at the forefront of technological advancements in the social media landscape. The integration of generative AI into everyday user experiences demonstrates the platform’s commitment to staying ahead of the curve and providing a dynamic and engaging environment for its diverse user base.
In conclusion, Snapchat’s latest generative AI features, coupled with the introduction of AR lenses powered by ChatGPT, showcase the platform’s dedication to fostering creativity and interactivity. The synergy between technology and user experience is evident in the unique offerings provided to Snapchat+ subscribers, reaffirming the platform’s position as a trailblazer in the ever-evolving world of social media.
