Firmable, a prominent AI-driven B2B sales intelligence platform headquartered in Australia, has officially expanded its operations into the New Zealand market. This strategic move aims to address the long-standing data challenges faced by sales and marketing teams in the region by offering accurate, localised, and current B2B information—an area where global providers have often fallen short.
Firmable’s entry into New Zealand comes with a commitment to bridging the data gap for businesses aiming to grow within the local market. By delivering high-quality data and actionable insights, the platform is transforming how companies identify and engage with their ideal clients.
According to Matt Evlampieff, Head of Sales for New Zealand at Solutions Plus Partnership, the platform has already begun to make a tangible impact. “Firmable is a key component of our sales technology stack, enabling growth for both our business and our clients. Obtaining reliable B2B data in New Zealand has traditionally been difficult, but Firmable’s accuracy and data depth have significantly improved our outreach efforts and accelerated our market expansion,” he said.
The platform boasts data on more than 211,000 New Zealand businesses and a repository of over 1.22 million verified decision-maker profiles, including verified contact details such as email addresses and mobile numbers. Firmable offers more than just raw data—it provides sales-ready lead lists that empower teams to execute highly targeted campaigns, close deals faster, and reduce wasted effort.
Founded by tech entrepreneurs Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian—the same team behind Aconex, which was acquired by Oracle for USD 1.6 billion—Firmable aims to eliminate the guesswork from B2B marketing and sales by providing highly curated and AI-powered business intelligence.
Paul Perrett, co-CEO of Firmable, underscored the shared data-related struggles of sales teams across Australia and New Zealand. “Many sales and marketing professionals in New Zealand face the same core issue we’ve seen in Australia—a lack of dependable, locally relevant data. Firmable solves this problem by offering unprecedented access to B2B insights that are both compliant and up-to-date. Our technology uses AI to generate smarter contact lists and uncover higher-value leads,” Perrett explained.
Echoing this vision, Co-CEO Leigh Jasper noted the broader technological implications. “The surge of available data, combined with AI advancements, presents a massive disruption in how businesses operate. We identified a clear opportunity to address the absence of credible business data in the ANZ region and develop a platform that delivers meaningful, data-driven sales intelligence. Our goal is to build yet another globally recognised technology solution led from Australia and New Zealand,” Jasper stated.
Firmable’s New Zealand-specific features are tailored to meet local market needs. These include data segmented by regional characteristics such as local council areas and New Zealand Business Numbers (NZBNs), as well as curated registers that cover NZSX-listed companies, start-ups, educational institutions, hospitality enterprises, and financial organisations. Furthermore, the company has established a dedicated team across both Australia and New Zealand to ensure consistent local support and expertise.
The company’s launch in New Zealand coincides with Techweek, a nationwide celebration of innovation and technology. As part of the festivities, Firmable is hosting a series of events and a launch party aimed at connecting with local businesses and celebrating its expansion into the Kiwi market.
With its unparalleled commitment to accuracy, regional relevance, and customer-centric service, Firmable is poised to become a vital asset for New Zealand businesses seeking to scale efficiently and intelligently. This expansion marks a significant milestone in the company’s broader mission to revolutionise B2B sales across the Australasian region.
