Chennai, India (CU)_ Our YouTube viewers still remember the Tamil Nadu-based online culinary channel which showed Rahul Gandhi making Mushroom Biryani. Within 48 hours, the video became viral on social media, receiving more than 90 lakh views. The channel known as Village Cooking Channel recently set a YouTube record by amassing one crore followers. According to reports, this feat earned Village Cooking Channel the distinction of becoming the first YouTube channel from South India to receive a diamond play button, a YouTube honor awarded to a channel that reaches a particular milestone.
Periyathambi, who is 75, a former caterer, and his grandchildren Ayyanar, Murugesan, Tamilselvan, Muthumanickam, and Subramanian created the Village Cooking Channel in 2018. This channel was founded by a group of six people for timepass. A member of the crew said, “We do farming for 6 months and the rest of the six month, we had nothing to do. It is then when we decided to launch the channel”. However, their cooking videos went viral on Youtube, with each video receiving an increasing number of viewers.
In most of the videos, this crew is seen cooking traditional South Indian meals and other unique delicacies on agricultural fields with traditional cooking techniques. On their channel, they cook everything from liver biryani to pani puri and gulab jamun. All their videos show Periyathambi and his grandchildren preparing these dishes in large quantities, and these foods will be divided among family and neighbors. However, during the pandemic, they distributed the food to several orphanages and the needies.
Village Cooking Channel is said to make roughly INR 7 lakh per month from YouTube. The founders recently contributed INR 10 lakh from their YouTube income to the Tamil Nadu Chief Minister’s Public Relief Fund (CMPRF) to celebrate their achievement. According to their recent video, this donation was given to boost the state’s battle against Covid-19.
