Shoppers Drug Mart Inc.TM, which is the top health, beauty, and convenience retailer in Canada. Canada’s two largest provinces, Ontario and New Brunswick, are expected to soon have access to the well-known equity oriented brand.
Viola, established in 2011 by NBA legend Al Harrington, is a premier manufacturer and licensed supplier of high-grade cannabis products in the United States, operating in four states. Viola’s objective is to improve minority representation and job possibilities for the underserved communities in the cannabis business. THC and CBD items from Viola are accessible on the ‘Medical Cannabis by Shoppers platform’, beginning with live disposable terpene vaporizers and up to 510 cartridges and concentrates.
Al Harrington, Co-Founder and CEO of Viola Brands, expressed excitement over the launch of the product. He said, “We’re excited to launch in Canada with our partner Avicanna, who shares our vision to increase representation and promote equity within the cannabis industry. And look forward to having Viola’s premium products available at Medical Cannabis by Shoppers.”
Aras Azadian, CEO of Avicanna Inc., expressed delight over the partnership. He said, “Today, Canada’s incredible diversity is not well represented by existing brands and through this multi-layered partnership with Viola we seek to fill that gap, bring some much-needed minority representation and extend Al’s vision to Canadian consumers”. He added, “Additionally, having Viola’s premium products launched in Canada through our distribution agreement with Medical Cannabis by Shoppers Drug Mart Inc.™ will be a huge win for Canadians as the products will be available nationwide immediately.”
For the first time, Canadians will be able to purchase Viola’s award-winning cannabis products via a nationwide network. Avicanna is in charge of handling the overall marketing of all Viola-branded items in Canada via its production, distribution, and marketing infrastructure, as part of the firm’s multi-level cooperation with Viola. The other Viola cannabis products will be offered in various provinces through adult-use channels by the end of 2021, with first listings licensed in New Brunswick and Ontario.
