Why is enforcement the second-best way of dealing with supplier-retailer issues?

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WELLINGTON (CU)_Over the past few days, the Commerce Commission of New Zealand has been hosting a market-study conference into the $22 billion groceries’ industry , with the aim of designing a mandatory code setting out how supermarket chains should treat suppliers. So far, some of the major supermarkets in the country have agreed to support such a code so long as it does not limit their ability to offer home-brand products, or enable suppliers to negotiate collectively in the form of what resembles a union.

Participating in the third day of the conference, the chief executive of the Food & Grocery Council, Katherine Rich, pointed out that…

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