In 2025, luxury doesn’t do normal; it hungers for spectacle, surprise, and crossover. Capturing the mood with élan are products that blur the lines between beauty and jewelry—think diamond facials, lipstick pendants, limited-edition fragrance bottles, and pieces meant to be displayed as much as adorned.
Lipstick Pendants and Secret Glamour
At Christian Dior‘s Chateau de La Colle Noire last May, Victoire de Castellane, creative director of Dior Joaillerie, collaborated with Peter Philips, Dior’s creative and image director for makeup, to introduce something new: a lipstick‑pendant. Not merely a necklace, it opens with a click to reveal a hidden lipstick inside.
This hybrid object is the pinnacle of what luxury now craves: products that are not merely decorative but experiential. In an age where personal style is conveyed across social media feeds, the drama of pulling a lipstick out of a gemstone-encrusted pendant delivers both function and drama.
Jewelry Beyond Decoration
From Art Deco vanity cases to mid-century perfume lockets, the union of ornament and function has been a preoccupation. But Dior’s modern take is of the moment. Beauty is now performance as much as ritual, and consumers want objects that can bear that double duty.
By integrating color cosmetics into high jewelry, Dior marks a turn toward pieces meant to be shown, shared, and staged. This is luxury for the age of Instagram: collectible, photogenic, and dramatically irresistible.
The Greater Spectacle of Luxury
The lipstick pendant is also part of a wider trend in luxury where surprise is the ultimate status symbol. Diamond facials—imagine skincare serums infused with nano-diamonds that promise radiance—are about symbolism rather than effectiveness. Bespoke perfume bottles, crafted by artisans and generally pricier than the scent itself, are displayed on dressing tables like sculpture.
These pieces speak to a shift: luxury no longer desires subtlety. To wear a lipstick pendant is not merely an issue of accessorizing but of declaring that beauty itself can be a gem.
Crossover Creativity
Jewelry and beauty creative directors are teaming up more than ever before. They demonstrate a broader cultural appetite for crossover—fashion with music, beauty with art, and jewelry with technology. Luxury in 2025 is not siloed. A Dior pendant that holds lipstick is no stranger than a Louis Vuitton speaker trunk or an Hermès smartwatch strap.
To consumers, this intersection of disciplines is decadent and exciting. They’re buying not only a necklace but also a story: a glimpse into a world in which beauty is precious enough to deserve a diamond-encrusted case and in which self-expression is worn quite literally around the neck.
A Symbol of the Times
The advent of these hybrid objects also reflects shifting values in luxury. Objects stored in safes are no longer as important to collectors and wearers. They want objects that live with them, that they hold, wear, and use in their daily rituals.
And at the same time, there is also a subtle nostalgia at play. These items recall the glamour of old Hollywood, when a compact powder case might be as gemmed as a bracelet, or cigarette holders were emblems of sophistication.
The Future of Wearable Beauty
So, what’s next? If lipstick pendants can capture imaginations, it’s difficult not to imagine that we will witness further innovation at the nexus of adornment and beauty. Perhaps earrings that emit fragrance, bracelets with concealed mini palettes, or rings that open to reveal skincare vials.
Luxury thrives on surprise, and surprise is the new exclusivity in 2025. The Dior lipstick pendant is not a bauble; it’s a signpost to where fashion, beauty, and jewelry are headed—into objects that demand to be seen, used, and loved with equal passion.
