‘By P. Sarojini’
New Delhi (CWBN)_ Ahead of Big Billion Days, Flipkart said that it has partnered with SBI and SBI Card to offer 10% instant discounts to the credit card and debit card holders. The e-commerce company said that they have also launched a Gift Card Store to support customer needs across 60 brands such as Kalyan Jewellers, Croma, FabIndia, KFC, etc. During this festive season, Flipkart will be offering a discount of up to 10% to enable the purchase of gift cards.
The company announced on Wednesday that during this festival season, credit options will be offered through 17 banks, NBFCs and Fintech players to drive credit accessibility to the customers. It was also informed that no-cost EMI will be offered for Bajaj Finserv EMI card holders across a wide range of products. The customers can avail frictionless and hassle-free credit for their purchases with the newly launched OTP-based authentication process.
Apart from the SBI partnership, Flipkart announced its partnership with Paytm too. The company said it will offer more value to shoppers with assured cashback on wallet and UPI transactions. It was said that this scheme will be useful especially during the festival season and flash sales for faster checkouts.
Additionally, the launch of kotak Mahindra Bank and Federal Bank Debit and EMI payment options will allow the customers to get pre-approved credit from seven leading banking and Fintech players. In an attempt to safeguard customers against cyber frauds, Flipkart announced that customers can make use of the Digital Suraksha Group Assurance, in partnership with Bajaj Alliance General Insurance Company.
Concerning the forthcoming Big Billion Days, Ranjith Boyanapalli, Head – Fintech and Payments Group at Flipkart, said, “At Flipkart, customer-centricity is at the heart of all our endeavors, as we create increased shared value for all our stakeholders and partners in the ecosystem. By facilitating credit and insurance access, and simplifying payments for over 250 million customers across the country, we are reinforcing our commitment to helping fulfill their aspirations without the burden of financial constraints. Through these partnerships and their expansion, we hope to take the promise of The Big Billion Days to more customers to enable meaningful growth.”
