Singapore (Commonwealth Union)_ Prada Beauty is celebrating the beginning of the holiday season with the world’s first Prada Holiday Gift Factory debuting in Singapore Changi Airport Terminal 1, Transit Departure Hall in partnership with The Shilla Duty Free Singapore and Changi Airport Group.
In situ from 14th October – 23rd November, the Prada Holiday Gift Factory showcases Prada Fragrances spotlighting Paradoxe, the brand’s latest fragrance which captures the essence of the undefinable and ever-evolving Prada woman who is never the same, but always herself. The iconic triangular bottle encapsulates the scent signature of a timeless white floral bouquet.
Travellers could discover Prada Beauty through online and offline experiences at the outpost which offers engaging retailtainment and personalisation opportunities.
Through a motion-sensor display screen, visitors are able to experience the ingredient story of Paradoxe fragrance (Moroccan Neroli Oil, Vanilla Infusion and Calabrian Bergamot Heart) by lifting the product on the shelf.
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L’Oréal Travel Retail Asia Pacific General Manager of Designer Brand Fragrances, Ricardo Schmidt Diaz said that Prada was one of the desirable luxury brands in the world, driven by a pioneering vision and this brand transcends trends and constantly challenges conventions and that what you see in this Prada Beauty’s Holiday Gift Factory is testament to this.
He went on to say that with the strong and relentless partnership with The Shilla Duty Free Singapore and Changi Airport Group that L’Oreal Groupe has enjoyed over the years, they would continue to bring excitement and innovative experiences to travellers.
Changi Airport Group’s former Managing Director of Airside Concessions Teo Chew Hoon said that this holiday season, in an exciting collaboration with The Shilla Duty Free and Prada Beauty, they were are thrilled to introduce the world’s inaugural Prada Holiday Gift Factory and that they looked forward to enhancing every traveler’s journey with this unique and engaging celebration of the festive season.
Jeff Lee, Vice President, Managing Director of The Shilla Duty Free Singapore added that they were excited to collaborate with Prada Beauty and provide travellers with the chance to not only explore the brand’s range of iconic fragrances, but to explore exclusive gift sets and personalization options through this never-seen-before concept that truly elevates the travel retail shopping experience especially during this festive season.
The Prada Holiday Gift Factory was launched at an event attended by major local media publishers and regional influencers, including Lawrence Wong, China-based Singaporean actor on the 26th October.
