Mumbai (Commonwealth Union)_ Reliance Consumer Products Limited (RCPL), the consumer goods arm of Reliance Industries, has announced a partnership with Ajith Kumar Racing, a team started by popular Tamil actor and racing enthusiast Ajith Kumar. The arrangement sees RCPL’s branded energy drink, Campa Energy, as the Official Energy Partner of the racing team. This collaboration highlights RCPL’s continuous commitment to promoting Indian talent on a global scale and supporting local efforts. The company anticipates that increased visibility for both of its brands, as well as its cooperation with Ajith Kumar Racing, will contribute to the continued growth of Indian motorsport on a worldwide scale. This connection also aligns with RCPL’s goal of providing high-quality, affordable products while fostering Indian talent in competitive environments.
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Ajith Kumar Racing, founded in 2024, has quickly made its name in international motorsport. The accomplishment of the team achieving third place in the 2025 Creventic 24H European Endurance Championship demonstrated the team’s commitment to promoting India’s global racing presence. Additionally, their relationship with RCPL is considered a means of encouraging shared values like discipline, performance, and dedication, while also providing the resources needed for the team to compete at the highest level. In an official statement, RCPL said, “Campa Energy, our flagship energy drink brand, will serve as the Official Energy Partner of Ajith Kumar Racing. This collaboration reflects the shared spirit of determination, endurance, and performance between the brand and the team.”
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According to the business, the partnership aims to inspire Indian youth and motorsport fans by linking RCPL’s brand values to the team’s high-octane objectives. The primary objective of this association is to boost Make-in-India policies. RCPL said supporting Indian products and excellence is essential for meeting its goals, and this partnership illustrates that commitment. RCPL is also providing financial plus branding support for Ajith Kumar Racing, which underlines Indian excellence on the world stage of motorsport, while allowing the racing team to stay competitive on an international level.
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RCPL also stressed the overall purpose that drives its strategic cooperation. The goal of the company is to provide affordable high-quality products while simultaneously developing talent and aspirations for India in international markets. This strategy complements Ajith Kumar Racing’s commitment to excellence and ambition to make a difference in motorsports around the world. Ajith Kumar, a Padma Award winner, established the racing team to make India a global motorsports powerhouse. The squad is based on the principles of teamwork, discipline, and world-class performance. Its recent podium finish in the 2025 Creventic 24H race is seen as a significant achievement for both the team and Indian motorsport as a whole.
The partnership also emphasizes youthful energy and tenacity. As the RCPL writes, “Campa Energy represents the never-say-die spirit of today’s youth, which will further inspire the team to seek excellence on the world racing stage.” The partnership is expected to play a prominent role in the team’s international competitions, supporting the growth of India’s motorsport ecosystem and demonstrating the synergy between homegrown brands and talent. By combining Campa’s excitement and vibrancy with Ajith Kumar Racing’s expertise and ambition, this collaboration has the potential to inspire a new generation of Indian motorsport enthusiasts while also increasing the visibility of Indian companies on a global scale. Both RCPL and Ajith Kumar Racing see this alliance as a natural fit, driven by shared values, performance objectives, and a desire to proudly represent India in the global arena.
