India (Commonwealth) _ Brixton Motorcycles, a historic company with roots in Austria, has declared plans to enter the Indian market. The company has a production and distribution partnership with KAW Veloce Motors and is getting ready to introduce a special line of bikes designed specifically for the Indian market. The strategic goal of Brixton’s entry into India is to present its European elegance to Indian riders.The objective of the organization is to capitalize on India’s noteworthy standing in the worldwide motorcycle industry, therefore strengthening Brixton’s standing in Europe and Southeast Asia.This year, the business plans to introduce four motorbike models to the Indian market. These models are being created in the Austrian design center in Brixton, and production will be centered at a brand-new, cutting-edge plant in Kolhapur, Maharashtra, which will take use of the manufacturing know-how of KAW Group.
Additionally, Brixton and KVMPL want to establish a research and development facility in India. A major step towards positioning India as a vital export base to Southeast Asian and African markets is being taken with this project, which intends to create models exclusively for the Indian market.
In addition, Brixton Motorcycles plans to establish a vast dealer network across all of India’s main cities. By the end of 2024, 15 dealerships are to be opened, with plans to grow to 50 by the next year.
The Managing Director of KVMPL, Tushar Shelke, expressed his enthusiasm for the launch and hinted at more exciting things to come. “We feel honored to bring this renowned brand to the Indian motorcycling a community,” stated Shelke. “Now that the launch has been confirmed, check back soon for more thrilling news!
Brixton Motorcycles pledges to not only meet but beyond expectations as it prepares for a bright future in India. With a dedication to excellence and innovation, the company is setting new standards in the motorcycle business.
The brand’s debut stands out due to its emphasis on serving a wide spectrum of customers, including experienced riders and beginners looking for top-notch experiences. Brixton is positioned to appeal specifically to Indian motorcycle aficionados with the help of a planned worldwide launch of ADV motorcycles. In order to successfully connect with Indian customers, Brixton will execute a comprehensive marketing campaign in 2024, which will culminate in a celebratory brand launch.The Austrian KSR Group owns Brixton Motorcycles, which is headquartered in Erdsdorf near Krems. Similarly named is the London Borough of Brixton in the London City district. Namely, Brixton is the same-named city neighborhood in the London Borough of Lambeth. It was introduced in 2015 at the EICMA in Mailand, and the first models became available in 2017. Brixton Motorcycles focuses on affordable motorcycles with a vintage aesthetic. The brand became well-known in 2020 when the Crossfire-500 series was introduced on the market, among other things. Brixton Motorräder are being developed in Austria and manufactured by a Chinese joint venture. With the release of the 2018 line of Brixton Motorcycles vintage looking naked, Penang-based MForce Bike Holdings is entering the sub-250 cc retro bike market. Three variants are available: the BX150 (RM 8,988), BX150X (RM 9,288), and BX150R (RM 9,588).
The Austrian-made Brixton motorcycle line debuted in May 2017 at the Vietnam Motorcycle Show. Following the sale of 500 units to end customers during the event and their success in Europe and Vietnam, Brixton is currently investing in a new production facility and growing to over 50 nations.
The same 149 cc, air-cooled, single-cylinder EFI-fed engine powers all three vintage bikes. The Euro 3 engine is said to have 11.9 Nm of torque at 6,000 rpm and 11.7 horsepower at 8,000 rpm.
A chain drive and five-speed gearbox provide power to the ground. Single discs for both the front and rear are used for combined braking. The suspension system consists of pre-load adjustable dual shock absorbers at the back and non-adjustable telescopic forks up front.
A single combination analog rpm meter with LCD reading and digital speedometer is located within the cockpit. The BX series bikes are reported to weigh 157 kilograms, with a 14-liter petrol tank. LED turn signals and DRLs round out the equipment.
Each and every Brixton Motorcycle is endowed with vintage flair. All of our work, whether it be on a 125 or a 250, has a streetwise edge. Quality is crucial. Thus, with every Brixton Motorcycle, unwavering design sets the standard. It is based on the idea that everyone ought to own a fantastic bicycle.
We create bikes that are unlike any other by creating a new kind of motorbike that adheres to our own unique specifications. The journey is the most important thing. And with the help of precise engineering, we provide our class’s smoothest ride possible.
Go through the gears, open the throttle, and trust that Brixton won’t let you down. Any direction will do as long as it’s your own, as the only thing stopping you is the horizon.
