Mumbai (commonwealth Union)_ In a country where cinema is more than just entertainment, Bollywood continues to influence consumer choices across various industries. One sector that is increasingly leveraging this influence is the automotive industry. As per recent reports, India’s passenger car market is projected to generate approximately $24.6 billion in revenue by 2025, with a steady annual growth rate of 1.93% through 2029, reaching $26.5 billion. To capitalize on this growth, car brands are banking on the star power of Bollywood celebrities, strategically selecting them as brand ambassadors to reach wider audiences and reinforce brand identity. The concept of brand ambassadors is deeply rooted in marketing strategies aimed at creating brand loyalty, enhancing awareness, and building a sense of community around products. In the automotive sector, these partnerships help brands stand out in a competitive marketplace by tapping into the influence of high-profile celebrities who resonate with target demographics.
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Tata Motors and Vicky Kaushal
Tata Motors has recently appointed actor Vicky Kaushal as the face of its passenger and electric vehicles division. The Tata Curvv, the official car for the 2025 Indian Premier League (IPL) season, is the focal point of the partnership. With Vicky’s rising popularity and relatable charm, Tata aims to position itself as a progressive and aspirational choice for the modern Indian consumer.
Deepika Padukone for Hyundai
Hyundai has reinforced its premium and modern image by onboarding Deepika Padukone as its brand ambassador. Her pan-India appeal and connection with a youthful, aspirational audience make her a natural fit for Hyundai’s positioning in the Indian market. Deepika’s presence is expected to bolster the brand’s emotional connect with consumers, further strengthening Hyundai’s hold on urban car buyers.
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Skoda Auto India and Ranveer Singh
Skoda Auto India entered the celebrity endorsement space by appointing Ranveer Singh as its first-ever brand ambassador in 2025. The actor will primarily represent the Kylaq SUV. Known for his dynamic personality and vibrant style, Ranveer brings a unique energy that aligns with Skoda’s attempt to infuse a more youthful and contemporary image into its brand identity in India.
Audi India’s association with Kiara Advani
Luxury car manufacturer Audi India has chosen Kiara Advani as its ambassador, reflecting the brand’s commitment to elegance, innovation, and youthful sophistication. Kiara’s increasing stardom and stylish public persona make her a compelling representative for Audi’s range of high-end vehicles, particularly among young, affluent consumers.
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Shah Rukh Khan’s enduring bond with Hyundai
Shah Rukh Khan has been associated with Hyundai since 1998, making his endorsement one of the longest-standing partnerships in Indian advertising history. From the iconic Hyundai Santro to the brand’s latest models, SRK has played a crucial role in making Hyundai a household name in India, reflecting brand consistency and long-term vision.
Ranbir Kapoor – Renault India
Renault India brought actor Ranbir Kapoor on board as its brand ambassador to help promote its lineup of cars. With his energetic and youthful image, Ranbir was chosen to connect with a younger audience, aiming to elevate the brand’s relatability and appeal among India’s youth.
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Kartik Aaryan – Maruti Suzuki Brezza
Maruti Suzuki has introduced Kartik Aaryan as the official face of its Brezza SUV. He was signed for a unique campaign titled “More Power to Your Play,” which showcases how the Brezza seamlessly fits into the lifestyle of its modern, adventurous consumers.
John Abraham – Nissan India
Nissan India partnered with Bollywood actor John Abraham, widely known for his love of automobiles, to reinforce its image in the Indian car market. This collaboration aimed to attract car lovers and performance enthusiasts by aligning the brand with John’s strong automotive passion and action-oriented persona.
Sidharth Malhotra – Maruti Suzuki Dzire
Maruti Suzuki has named Sidharth Malhotra as the ambassador for the Dzire. He played a key role in promoting the fourth-generation model, featuring prominently in advertisements and marketing campaigns that highlighted the car’s updated design and features.
Varun Dhawan – Maruti Suzuki Ertiga
Actor Varun Dhawan was chosen to represent the Maruti Suzuki Ertiga, emphasizing the vehicle’s stylish yet practical nature as a multi-purpose family car. His vibrant and relatable image was used to appeal to young families looking for a combination of performance, comfort, and design.
Celebrity power in car branding
The increasing trend of appointing Bollywood celebrities as brand ambassadors for car brands signifies a shift in how car manufacturers aim to capture attention and influence consumer decisions. These collaborations bring star appeal to automobile advertising and create a deeper emotional connection between the brand and potential buyers. By associating with celebrities whose personas mirror their brand values, car companies in India are not just selling vehicles; they are offering aspirational lifestyles. This strategic alignment ensures that as the Indian automotive industry continues its growth trajectory, brand visibility and consumer trust are driven forward by the powerful engine of celebrity influence.
