Automobile-India (Common Wealth) _ Tata Motors unveiled a comprehensive EV strategy, with four new electric SUVs set to arrive early next year and the brand’s sales network expanding. Tata Motors has announced an ambitious electric vehicle (EV) strategy that includes plans to launch four new electric SUVs by early next year. The redesigned Nexon EV facelift, Punch EV, Harrier EV, and Curvv EV are all part of the future lineup.
At a recent shareholder meeting, N Chandrasekaran, Chairman of Tata Sons, outlined Tata’s commitment to electric mobility. Tata Motors plans to power 50% of its passenger vehicles and 65% of Jaguar Land Rover (JLR) vehicles with green technology by 2030, according to Chandrasekaran. . Bookings for the Range Rover EV and Range Rover Sport EV will begin in October.
In addition, an entirely new Jaguar EV portfolio is expected to hit the road in 2025. The much-anticipated Nexon EV facelift is set to debut in late September, followed by the Harrier EV. As a result, the Punch EV and Curvv EV are expected to join the market in the first quarter of the following year. Tata Motors also sees the growing demand for EVs in smaller cities.
Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles, underlined the importance of extending EV usage beyond India’s major cities. Chandra highlighted the Tiago EV’s success in micro markets, where over 49% of Tiago EV sales currently come from cities outside the top 20. Tata Motors intends to expand its sales and aftersales network in Tier II and Tier III cities in order to capitalize on this expansion.
In these locations, the business hopes to establish a shop-in-shop concept, providing increased service capabilities and specialized training for service engineers. The initiative is designed to meet the growing demand for electric vehicles in smaller communities. Tata Motors’ strategy also emphasizes cost efficiency. Localized production efforts and lower costs of new-generation aggregates are expected to greatly boost EV profits.
The Tiago EV’s production-linked incentive (PLI) plan, as well as falling battery cell prices, are expected to lower costs and boost growth in the EV category. Tata Motors is prepared to make a significant impact on India’s EV environment with a daring sales target of roughly 100,000 electric vehicle units for the current year.Tata Motors presently holds a market share of more than 80% in the passenger electric car segment. The Tiago, Tigor, and Nexon compact SUVs are presently available in electrified form. Tata Motors has announced the launch of four new electric SUVs by early 2024 in order to further improve its market position. The Nexon, Curvv, Punch, and Harrier electric versions are currently being tested by the business.
The new Tata Nexon electric vehicle will be available for purchase in September 2023, followed by the Harrier EV. Tata Motors plans to release the new Punch electric vehicle early next year. Furthermore, the production version of the Curvv EV concept is set to debut in the first quarter of 2023. In addition, Jaguar Land Rover will begin taking pre-orders for the Range Rover and Range Rover Sport EVs in October of this year. The all-new Jaguar EVs will go on sale in 2025.
Tata Motors revealed a more production-ready version of the Curvv SUV concept at the 2023 Auto Expo. The Curvv SUV Coupe will be offered in our market in the first half of 2023, according to the manufacturer. The new model will be available with both electric and petrol/diesel engines. The next model is projected to have a larger 40kWh battery pack with a range of more than 400 kilometers. It will compete with the MG ZS EV, Mahindra XUV400, and Hyundai Kona EV.
