From Americano to Canadiano: The Coffee Name Change Stirring Up National Pride

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Commonwealth_ In an unexpected twist, coffee culture in Canada has taken a bold turn, and it has nothing to do with the latest espresso trends. Several coffee shops across the country are renaming the classic “Americano” to “Canadiano,” a symbolic move that has sparked both curiosity and national pride.

The trend gained momentum after Kicking Horse Coffee, a well-known roastery and café based in British Columbia, posted a call to action on Instagram on February 6. The post encouraged coffee shops nationwide to adopt the new name. According to the now-deleted post, Kicking Horse Coffee had been quietly using the term “Canadiano” for 16 years and decided it was time to make the switch official.

“Today, we’re officially making it a thing and asking coffee shops across the country to make the switch,” the post read. The campaign quickly gained traction, resonating with many Canadians. Despite not publicly commenting on the initiative, Kicking Horse Coffee’s message has already resonated with many Canadians.

The timing of the renaming coincides with political tensions between the United States and Canada. The move comes in response to former U.S. President Donald Trump’s proposed 25% tariffs on goods imported from Canada and Mexico, set to take effect on March 4. Additionally, Trump’s controversial suggestion that Canada should become the 51st state of the United States fueled further discontent among Canadians. For many, the “Canadiano” serves as a small but powerful statement of resistance and national pride.

The renaming trend has quickly spread to other coffee shops. In Toronto, Cafe Belém quietly updated its menu, replacing “Americano” with “Canadiano” just over two weeks ago. The café’s owner, William Oliveira, admitted he was initially concerned about the potential backlash.

“I was worried that we were going to maybe attract the wrong clientele, people who were going to get very offended,” Oliveira said. However, the response from his customers was overwhelmingly supportive. Many saw it as a way to stand up for their Canadian identity during a politically charged time.

“A lot of people were very gung-ho about it, standing up for being a Canadian at this time,” Oliveira added. “The prevailing mood is that Canadians don’t want to let people believe that we’re people that can just be pushed around.”

Palisades Cafe in British Columbia also embraced the trend. The café’s owner highlighted that Trump’s policies had an unintended effect of unifying Canadians, motivating them to assert their national identity in small but meaningful ways.

 

Historically, the “Americano” drink itself has roots in World War II, when American soldiers stationed in Italy diluted their espresso with hot water to mimic the coffee they were accustomed to back home. By renaming it the “Canadiano,” some Canadian coffee shop owners are reclaiming the drink with their twist, reinforcing a sense of solidarity and pride.

While the change may seem minor, it has sparked conversations about national identity, trade relations, and the subtle ways in which people express their political views. For customers, ordering a “Canadiano” has become more than just a coffee preference; it’s a symbol of unity and quiet defiance.

As more coffee shops across Canada join the movement, the “Canadiano” may well become a permanent fixture on menus, serving as a daily reminder of Canadian resilience—one cup at a time.

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