India (Common Wealth) _ Mercedes-Benz is increasing its campaign to introduce top-end automobiles priced above Rs 1 crore to India, with demand from non-metros developing at a rapid pace.
The company will bring another model in the top-end vehicles (TEVs) segment, which accounts for 25% of its total sales in India, after launching the premium new AMG SL55 MATIC+ roadster model on Thursday with prices starting at Rs 2.35 crore (all India ex-showroom).
Mercedes-Benz India sold 4,697 cars in the first quarter of 2023, a 17% increase over the previous year. The company, which had a cumulative sales record of 15,822 units in 2022, the company had sold over 3,500 TEVs, a 69 percent increase.
Overall, Iyer stated that the TEV segment has shown rapid growth. “From January to May, we sold nearly 1,700 TEVs, valued at more than Rs 3,000 crore.” When it comes to TEVs, the turnover is tremendous when it comes to us,” he added, adding that the waiting period for TEVs ranges from 6 to 24 months.
“We committed 10 launches at the start of the year, of which more than 50% would be TEVs,” he added of the company’s efforts to strengthen its TEV portfolio. This (AMG SL55) is the fifth TEV we’re introducing…Another TEV will be released in this year.
As part of its overall TEV strategy, the business is employing a top-down approach in the electric market, driven by the EQS model. We are absolutely dedicated to having EVs account for 25% of our sales during the next three years. We will transition with the appropriate items at the appropriate time, he continued. “As we said, we will introduce at least three to four more EVs in the next 12 to 18 months,” Iyer said of future EV launches. The SL 55 is offered with all-wheel drive and comes standard with AMG performance 4MATIC+ all-wheel drive technology, according to the firm
