Recently a top executive of global technology and digital talent solutions provider NLB Services said that, with a continued growth momentum, by 2033 the travel and tourism sector is all set to add 5.82 crore jobs across the country. The increasing synergy of the sector has led to steadfast employment generation across the country both in tier I and II locations.
During the pandemic year 2020, the tourism sector accounted for 39 million jobs, constituting 8 percent of the nation’s total workforce. Post the pandemic recovery tenure, this was one of the sectors that witnessed the fastest recovery, says NLB Services CEO Sachin Alug. He also said that, in August 2023, talent demand in tourism recorded a 44 percent spike and 1.6 million additional jobs were expected to be added in the year 2023. With the continued growth momentum, in 2033 the travel and tourism sector is all set to add 58.2 million jobs throughout the country. He also added that serving as a crucial source of foreign exchange, travel, and tourism contributed Rs 15.9 lakh crore (USD 191.25 billion) to India‘s economy in 2022 and in 2023 was estimated at Rs 16.5 lakh crore. From the city perspective, the top five states attracting domestic tourists so far include Uttar Pradesh, Tamil Nadu, Andhra Pradesh, Karnataka, and Maharashtra.
Top cities driving the increase in hiring in the sector include Delhi NCR, Mumbai, Bengaluru, Pune, and Kochi, adding that in tier II cities, Jaipur, Ahmedabad, and Chandigarh. Alug said the prominent job profiles that will continue to be in demand and experiencing year-on-year surges include sales (18 percent), travel consultants (15 percent), Travel agents (15 percent), wildlife experts (12 percent), tour operators (15 percent), business development (17 percent), chefs (15 percent), guides (20 percent), hoteliers (15 percent), andtransportation providers (15 percent), among others.
The travel and tourism sector is also experiencing transformation, with many new subsets such as cultural tourism, international tourism, eco-tourism, religious tourism, adventure sports tourism, and rural tourism emerging in the new decade. Another interesting development is that of sustainable tourism which has seen substantial global adoption, with a market value reaching USD 180 billion.
He also added that companies are approving the gig model to address talent deficiencies and meet the growing demand in the sector. There has been a 14 percent increase in gig roles within the travel and tourism sector, since January 2023 which encompassing positions such as tour guides, photographers, and translators and within the next two years, this is expected to increase by 18-20 percent.
