Troye Sivan has always been known for pouring emotion into his work. Whether through his music or acting, his audience connects to something genuine. Now, he has taken a different route—one that is deeply personal, quiet, and surprisingly grounded. Together with his brother, Steele, Sivan has created a lifestyle brand centred around fragrance and design. But his company is not just another celebrity product line. It is something more thoughtful, something meant to bring people closer to themselves.
Their brand, called Tsu Lange Yor, began with a feeling. Sivan wanted to capture the small details that make a space feel safe with scents that remind you of where you have been or who you have loved. The name comes from Yiddish, translating to “to long years”, and was often used in his family as a wish for health and happiness. It honours the past while gently shaping something new.
From the start, the idea was to build something slowly, with care. The brothers did not want to license a name or hand the work to someone else. They wanted every part of the process to reflect their vision. That meant working with Australian perfumers and artists, developing each product with intention, and making sure it carried a sense of intimacy.
The scents themselves are layered with meaning. One of the first, TLY 5755, refers to Sivan’s Hebrew birth year. It has a warmth to it, built from ingredients like Tasmanian mountain pepper and Australian sandalwood. Another fragrance, Pool, recalls summer days spent swimming under the sun, while Sassafras brings the cool air and green hush of the Dandenong Ranges to life. These are not loud perfumes. They do not chase attention. They simply linger.
The newest release, By Your Side, is especially subtle. With soft notes of pink pepper, cedar, and cardamom, it is meant to sit close to the skin, like the scent of someone familiar. It does not announce itself. Instead, it gently stays with you, part of your rhythm.
But Tsu Lange Yor is not just about fragrance. The brand includes a small collection of homeware—objects made to add beauty and calm to everyday rituals. Among them is a sculptural bowl, shaped to hold items like keys or jewellery but designed in a way that feels almost symbolic. The point is not perfection. It is presence. A candle here, an incense burner there; each item is an invitation to pause.
Sivan has spoken about how these small rituals help him feel rooted, especially when travelling. Lighting a candle in a hotel room and smelling something familiar creates a sense of place. The brand is built around that simple idea: to help people feel more at home, wherever they are.
There is something noticeably different about the way this brand has come to life. Many celebrity fragrances are quick, glossy, and mass-produced. Tsu Lange Yor has taken the opposite path. The pace is slower. The choices are personal. Even the pricing and packaging reflect a desire to offer something lasting rather than disposable.
It has already made its way into select boutiques and concept stores, but it does not shout for attention. That seems to be the point. The collection is not about branding. It is about feeling. It is about scent as a memory, and objects as quiet companions in the flow of daily life.
For Sivan, it is clearly more than a business project. It feels like a return—to family, to place, to something real. And for those who explore what the brand offers, it might be a chance to do the same: to find comfort, connection, and perhaps a deeper sense of home through the simplest of senses.
