ST KITTS AND NEVIS (Commonwealth Union)_The buzz surrounding St. Kitts and Nevis is intensifying as the summer draws to a close. The location continues to wow tourists and the travel industry while garnering notice on a global scale for its tourism offering, thanks to a recently established advertising campaign and remarkable honours.
To further highlight the island’s distinctive traits that appeal to contemporary travellers, the St. Kitts Tourism Authority formally unveiled the destination’s new brand campaign, Venture Deeper, in late September. The Tourism Authority invited a small gathering of journalists, stakeholders, and distinguished guests to celebrate the launch and give them an exclusive first look at the new campaign. Attendees relaxed in the environment at LAVAN541, a venue that was redesigned to bring visitors to St. Kitts’ lush woods and breathtaking beaches. The evening included interactive rum courses led by Jack Widdowson and Roger Brisbane that provided an engrossing glimpse into one of St. Kitts’ next endeavours, along with expertly made rum cocktails and genuine Kittitian cuisine.
The Tourism Authority expanded its reach into Canada in conjunction with the New York Venture Deeper launch event by holding a culinary event in Toronto that involved attendees in the rich culture of Kittitian food.
The CEO of the St. Kitts Tourism Authority, Ellison “Tommy” Thompson, stated that “the focus on St. Kitts has clearly brightened the past few months.” “First off, the release of ‘Venture Deeper’ was well received by our target groups and gave St. Kitts a genuine brand identity. Second, we are creating a brand-new unique tourism offering that will appeal to leisure travellers and distinguish St. Kitts as a top Caribbean tourist destination. We are certain that things will get even better for St. Kitts in the coming months thanks to fresh innovations that are in the works.”
Melnecia Marshall, Deputy CEO of the St. Kitts Tourism Authority, stated that St. Kitts was honoured to be recognised in such prestigious publications and awards. “Seeing our lovely nation emerge as a top option for tourists is tremendously rewarding.”
The Tourism Authority is excited to attend a number of forthcoming consumer and tourism trade exhibitions, including The Coterie Retreat in Jamaica, where it recently had outstanding success cultivating ties with important industry leaders.
