AFRICA ( Commonwealth Union) _ ALEPH, a prominent global digital advertising facilitator in emerging countries, has announced its expansion into the Nigerian market. ALEPH connects thousands of advertisers in underserved markets to over three billion consumers on leading media platforms worldwide.
The company’s objective is to provide brands with access to every digitally connected user in Africa. Stephen Newton, Managing Director for ALEPH in Sub-Saharan Africa, expressed excitement about bringing their cutting-edge technology and digital advertising expertise to Nigeria. The business seeks to help businesses connect with millions of consumers nationwide and beyond in order to unleash the full potential of Nigeria’s digital ecosystem.
In order to address the problem of digital media education in Nigeria and all of Africa, ALEPH has launched Digital Ad Expert, a free digital media education platform, as part of its foray into Nigeria. This platform is designed to educate and certify the next generation of digital professionals globally, enabling more individuals to compete in the global digital ecosystem. More than 1,000 Nigerian individuals have already benefited from this program.
The focus of Tintin Imevbore, Managing Director for Nigeria, was on ALEPH’s mission to democratize the global digital ecosystem and increase access to digital advertising. ALEPH provides solutions to fundamental challenges faced by partners and advertisers in underserved markets, such as visibility and cross-border payments.
The company has developed localized tech solutions tailored to the unique challenges of advertisers in these markets, resulting in more personalized and targeted campaigns that enhance effectiveness. In order to let marketers launch campaigns and increase their reach without restrictions, ALEPH also extends credit to them.
ALEPH has the infrastructure to gather untapped advertising revenue from expanding digital economies and seeks to assist Nigerian businesses in reaching millions of consumers.
According to Ignacio Vidaguren, Global Partner and Chief Operating Officer of ALEPH, their infrastructure acts as a bridge, expanding access to and equalizing the global digital media ecosystem. They have an early-mover advantage over their international competitor’s thanks to their comprehensive solutions and the value they produce for partners and advertising.
ALEPH offers strategic advice and local knowledge on Meta technologies, such as Facebook, Messenger, Instagram, and WhatsApp, as the company’s accredited Sales Partner in Nigeria. They offer local support and consulting, as well as access to workshops and training in Nigeria, to help businesses optimize their advertising strategies on these platforms.
ALEPH’s cross-border payment solutions simplify transactions across countries and currencies, making it easier for businesses to expand their reach. Stan Martins, Regional Meta Director, highlights their ability to bill and collect payments in 49 local currencies and deliver a single payment to each of their 35+ platform partners.
Michael Owatunde, Regional Marketing Manager on Digital Ad Expert, explains that ALEPH’s platform welcomes newcomers to the industry by teaching the basics and helps experienced advertisers enhance their skills. The methodology employed by ALEPH leads to higher graduation rates, lower dropout rates, and more engaged learners compared to other Massive Open Online Courses (MOOCs).
ALEPH’s entry into Nigeria is expected to transform the digital advertising landscape in the country by providing businesses with access to global platforms and local expertise. Owatunde emphasizes that the company’s diverse team contributes to continuous learning and growth, as they learn from each other’s stories, cultures, and aspirations.
