Viral beauty brand Wonderskin, already a household name among TikTok aficionados for its legendary lip stain formula, has officially entered the complexion category with its inaugural launch: the Hyper-Bond Serum Foundation.
This move marks a defining moment in the brand’s evolution from lip colour disruptor to full-scale beauty house. The new foundation promises to blend skincare and makeup performance in one elegant formula, delivering sheer to buildable coverage without compromising comfort.
A New Foundation Philosophy: Skin First, Beauty Always
Wonderskin’s founding ethos has long been about merging artistry and skin wellness. With Hyper-Bond Serum Foundation, the brand claims to have created a hybrid formula that acts more like a “second skin” than a mask. It’s pitched as long-wearing (up to 24 hours), yet lightweight and natural in finish.
At its core is a suite of actives that lean into skincare benefits:
- 2.5% niacinamide, aimed at reducing the appearance of discolouration and scarring.
- Copper tripeptides and carnosine, working to support skin renewal, firmness, and elasticity.
- A hydrating complex ensures all-day comfort, with the formula described as breathable, non-creasing, non-smudging, and resistant to water, sweat, and transfer.
According to the brand, the proprietary Hyper-Bond™ technology fuses micronised, oil-absorbing powders, treated pigments and light-reflecting pearls via advanced resins, creating a self-setting yet flexible base that adapts to facial movement.
In clinical and perception trials, Wonderskin notes that after 24 hours, 100% of participants agreed that the foundation lasted without needing a setting powder; after 12 hours, over 96% said it did not streak or fade.
Inclusivity & Clean Credentials
Wonderskin is introducing the Hyper-Bond Serum Foundation in 20 shades, ranging from light to dark skin tones with balanced undertones. Significantly, the product can be formulated with respectful standards in mind: it is vegan, fragrance-free, alcohol-free, talc-free, non-comedogenic, cruelty-free, and PFAS-free.
With its high-performance, skin-friendly, and inclusive features, the brand is positioning Hyper-Bond as a necessary foundation product for customers who will not have to make a compromise between makeup wear and skin health.
What This Means for the Beauty Industry
Wonderskin’s launch of a complexion product is an organic, if desirable, move. The brand first went viral with its Wonder Blading All-Day Lip Stain, which features a peel-and-reveal colour.
The company is entering a more competitive space with base makeup, but one in which it can differentiate: “makeup that cares.” If Hyper-Bond performs as claimed, it can get a handle on consumers who detest heavy foundations but require a blemish-free, long-lasting finish.
From a trend perspective, the base continues the trend towards hybrid products that balance between skincare and makeup categories, such as tinted serums, treatment concealers, and blur gels. Under these conditions, a product that actually provides both performance and skin health could gain serious currency.
Availability & Price
The Hyper-Bond Serum Foundation (30 ml) is available now through their website, with shipping to the United Kingdom and the United States. Priced at £30 (or $42), the brand is positioning it as a luxury-accessible foundation option.
For UK consumers already familiar with Wonderskin’s lip bestsellers, this launch offers a chance to extend brand loyalty into daily complexion routines.
Wonderskin’s move into complexion territory feels both natural and bold. Its legacy rests on disruptive viral success, but the Hyper-Bond Serum Foundation is a moment of proof: can the brand deliver in a category where performance, tone matching, and formula quality are heavily scrutinised?
If execution matches the promise—comfortable wear, skin improvement, and genuinely “your skin but better” results—this launch could strengthen Wonderskin’s standing in the beauty world considerably. For now, all eyes are on early reviews, wear tests, and how the brand adapts to foundation lovers seeking a lighter, more skin-friendly answer.
