Singapore (Commonwealth Union)_ Aloft Hotels makes its grand debut in Singapore with the opening of Aloft Singapore Novena, now the largest Aloft hotel worldwide. Aloft Hotels, part of Marriott Bonvoy’s portfolio of 31 extraordinary hotel brands announced the brand’s entry into Singapore with the opening of Aloft Singapore Novena, which serves as the largest Aloft hotel in the world, expanding the global footprint of Marriott’s Aloft Hotels brand. The new hotel will bring the brand’s vibrant and flexible spaces to one of Singapore’s most energetic districts, the Balestier neighborhood, that offers an eclectic mix of local cuisines, culture, and entertainment. The world’s largest Aloft hotel introduces vibrant and flexible spaces for travellers to connect with the destination.
Aloft Singapore Novena is a 10-minute drive away from the Central Business District of Singapore and a close distance to the cultural enclave of Little India. Iconic landmarks like the bustling shoppers’ haven of Orchard Road and Singapore Botanic Garden are also easily accessible, treating guests to the quiet serenity of the natural environment as well as the vibrant heart of Singapore.
Matthew Boettcher, Vice President and Global Brand Leader of Aloft Hotels, said they were excited to grow their global portfolio and introduce the Aloft Hotels brand to Singapore which goes beyond its title as a global financial hub, and also offers travellers a melting pot of cultures, cuisines and ideas, making it a perfect destination for a dynamic brand like Aloft. He stated that they looked forward to welcoming their business and leisure travellers alike to experience Aloft’s unique spaces that are infused with a sense of connection and personality.
Aloft Singapore Novena will take up two towers with an impressive total of 781 rooms and four suites, each ranging from 18 sqm to 46 sqm. The guestroom design draws inspiration from the lively shophouses found within the historic neighborhood, that reflect the allure of Singapore’s colorful past. Each room is thoughtfully furnished with a luxurious mattress and a 55” flat-screen television. Complimentary Wi-Fi access and local calls, along with ample in-room USB charging ports and wireless charging capabilities, ensure guests are able to stay seamlessly connected throughout their stay.
Tony Cousens, General Manager of Aloft Singapore Novena, said they proudly celebrate the opening of Aloft Singapore Novena as the largest Aloft hotel in the world. Primed to deliver experiences that are fuelled by an eclectic fusion of music and design, they were poised to offer unparalleled experiences in the midst of the ever-changing travel landscape. He said that with the strategic location of the hotel, they were ideally positioned for both business and leisure guests, allowing them to provide a dynamic and vibrant space that catered to the evolving needs of modern travellers.
Aloft Singapore Novena, designed by the award-winning KKS International, adopts a “different by design” philosophy that champions personality and passion for music. At the entrance of the hotel stands a magnificent 2.5 meters crescendo sculpture inspired by musical notes. The stunning sculpture has been artfully crafted through the interplay of glass and light to emit a spectrum of colors that visually symbolizes the energy and vitality of every guest who steps into the hotel. The hotel lobby also boasts an 85″ inch video wall, showcasing electronic art from renowned artists like Refik Anadol and Jonathan Monaghan. Another noteworthy feature is the ceiling panels that offer a visually stimulating display of light.
Various dining concepts to satisfy guests’ cravings are being introduced by Aloft Novena Singapore. 21 on Rajah, a halal-certified buffet restaurant, offers innovative Mediterranean and Asian buffet cuisine that fits every palate while Yuè, the hotel’s modern Chinese restaurant, serves up a contemporary twist of traditional Chinese fare. The social hub of the hotel is the brand’s signature W XYZ® bar at the lobby which serves invigorating cocktails and light bites. For those on the go, Re:fuel by Aloft, provides guests the option to grab-and-go 24/7 from a selection of flavorful light meals and drinks.
Additional facilities include the Re:charge Indoor gym in the East Wing along with the 24/7 Re:charge Indoor and Outdoor gym in the West Wing. Located adjacent to the Indoor and Outdoor Gym is the hotel’s Splash Pool, where guests are able to relax and socialize on the open deck.
The hotel boasts 5 state-of-the-art modern meeting spaces, each meticulously designed to cater to a wide array of guest needs, complete with cutting-edge audio-visual technology and a stunning LED video wall. The hotel’s outdoor event lawn also provides guests with an alternative event space, which is perfect for a birthday party or an intimate wedding reception.
Explore Aloft Singapore Novena’s newest deals and best rates by visiting www.aloftsingapore.com.
